How effective are paid ads for podcast growth?
PodSchool · Rachel Corbett
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Show Notes
Can paid ads grow your podcast audience? A year ago I would’ve said “no, don't bother.”
But after seeing a few campaigns actually convert this year, I’ve changed my answer to… a little.
In this episode, I break down why paid ads usually flop, when they can work, and the one thing you absolutely must track before spending a cent.
What You’ll Learn
- Why paid ads rarely convert for podcasters
- When they can work (and the 3 conditions that matter most)
- The biggest mistake people make with podcast ads
- How targeting, creative and tracking make or break your results
- Why you should never run ads until your podcast foundations are rock solid
EPISODE CREDITS:
Host: Rachel Corbett
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This podcast was recorded on the lands of the Wangal people, of the Eora Nation.
I pay my respects to Elders past and present.