Podcasting Insights: podcast growth advice for indie creators

Welcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows. In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts. If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered. My goal is to help you not just appear as a guest, but become someone hosts want to invite back. If you’re ready to up your podcast guest game and create more opportunities for your brand, this episode is for you.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Free download with this episode - podmastery.co/PLOT==================================There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode. Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast. So in this episode of Podcasting Insights I share my PLOT framework—the four-step, no-nonsense approach I've been using and refining for years, both with my own content and with clients who actually care about real retention (not just download numbers to brag about on LinkedIn). If you want honest specifics about how to hook, teach, and genuinely deliver value, without dropping your play-through stats, the PLOT method is the tool you should be using.Here’s how it breaks down, if you want to jump to what matters most:[00:00:00] – Why endless preamble kills retention, and what the first 60 seconds must accomplish[00:01:23] – Building a preview that sells the value of the episode (without overloading details or wasting attention)[00:02:56] – Understanding and using retention data: where to find the stats in Apple and Spotify dashboards, and what to do when your episodes drop below 60% retention[00:04:04] – ‘Launch’: Creating a structure with clear signposting, hooks, and removing dead wood; using sound design to keep listeners tuned in[00:05:57] – The ‘Offer’: Moving beyond pure value dumps, and making a meaningful offer that lets listeners take the next step without feeling like they’re being hard-sold[00:07:31] – ‘Takeaways’: The method for making sure what you teach actually sticks, using the 3:2:1 wrap-up and the power of a micro challenge[00:08:30] – When to tease the next episode and how not to overdo it[00:09:22] – Recap of the PLOT steps, and your reminder to ditch the 60-minute weather intros for goodIf you're serious about building a podcast that doesn't just get plays, but actually keeps listeners coming back, and moves them to action, stick this episode on your list. And if the insight makes you rethink your next intro, or finally gets you on track with what a good episode structure should look like, you’ll know it’s working. Hit subscribe and let me know what works.Mentioned in this episode:Free PLOT workbookA Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we?Go ahead and press play.Relevant links:https://www.klaxon.ai/https://www.asa.org.uk/codes-and-rulings/advertising-codes.htmlhttps://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcastsMentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

I’ve lost count of the number of podcasters who approach me – sometimes in a panic, occasionally in despair – to say that their listener numbers are flatlining. Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged. That’s when they ask for a magic bullet. In almost all cases, it comes down to one thing they haven’t given anywhere near enough attention: their podcast intro. Now, before you tap out thinking, “Oh, my intro’s fine, mate. I even paid someone on Fiverr to do it for a tenner,” let me assure you – it probably isn’t 'fine'. In this episode, I’m taking you behind the scenes on why that all-important first impression matters so much more than most podcasters think.The mentioned study... https://time.com/3858309/attention-spans-goldfish/Timestamped Summary[00:00:01] – Why you need to give more thought to your intro.[00:00:28] – Why long or waffly intros kill shows.[00:01:13] – Real-life case study: Catherine Eardley’s weak intro.[00:03:13] – Catherine’s new, much sharper intro.[00:03:37] – Research: Microsoft’s attention span report.[00:06:44] – The practical method for fixing intros: a plain English breakdown of my “PLOT” system, and why “Preview” and “Launch” are most essential.[00:07:20] – Before and after demo of a “standard” dull intro versus a reworked, punchy, listener-centred one.Free Intros Blueprint https://podmastery.co/introsLinks referenced in this episode:podmastery.co/liteMentioned in this episode:Free Intros BlueprintDownload your free blueprint hereFree Intros Blueprint

You know that feeling you get when you’ve poured your heart into your podcast for months, only to see the kind of download numbers you could count on one hand? If that’s you, I want you to know you’re definitely not alone. The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess. But here’s the kicker: it rarely comes down to a lack of effort or even a lack of content. More often, the problem is rooted in five persistent myths that quietly steer podcasters straight into a rut. Myths I see crop up almost every time I run an audit for someone serious about improving their reach. If you’re at the point where you’re open to a bit of tough love, this episode will give you a chance to step off the hamster wheel, take a proper look at what's holding your show back, and finally start seeing the kind of traction you actually deserve.Book your podcast audit nowhttps://podmastery.co/liteTimestamped summary00:00 Guest Dependency Issues in Podcasts04:00 Downloads Don't Equal Engagement09:41 Podcast Monetization Myths DebunkedMentioned in this episode:Book your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster auditA Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

If you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real. ==============================================================Have you signed up for my "Top Listener Pet Peeves" report yet?https://podmastery.co/petpeeves==============================================================I get it: the advice out there is either laughably vague or refers to audience sizes that would make most national radio stations blush. You’re told to focus on sponsors. You’re sold the idea that passive ad income is lurking just around the corner, when in reality, most podcasters would be financially better off mowing lawns. On “5 ways to make money with your podcast,” I’m breaking from that nonsense and lifting up the hood on what actually works if you’re not one of the lucky few sitting on tens of thousands of downloads. And, yes, I’ll lay out the business models that don’t work for the majority – and point you to approaches that actually deliver if you’re willing to think a little more creatively and act with intention.Chapters:00:00 Monetising for Indies04:17 Targeted Digital Products06:27 Podcast SponsorshipMentioned in this episode:Book your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster auditA Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

In a world where anyone with a microphone can claim to be a podcast expert, it’s crucial to arm yourself with the knowledge on how to differentiate the true pros from the shady fakers.We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.From the overly polished personal branding clips that scream desperation to the suspiciously high follower counts that suggest a bot brigade, we dissect the modern-day snake oil salesman lurking in the podcasting community.

Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter. Companies mentioned in this episode: Apple Apple Podcasts Overcast Pocketcast AirPods Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

There’s a lesson quietly looming for every podcaster right now, and it comes from a place no one really expected: Marc Maron's WTF podcast is ending. Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout. That’s not just 'big news' for the podcasting industry, it’s a full warning bell for anyone invested in building their own show. You want to know what this means for you, and—crucially—how to avoid letting your own podcast become the next long-form collapse? In this episode, I get right into what the end of WTF really signals for indie creators, where Maron went wrong, and most importantly, how you can avoid burning out or falling off the map yourself.Timestamped Summary00:00 Marc Maron's Podcasting Lessons03:53 Podcasting Burnout Highlighted by Security Incident06:21 Outsource Podcast Editing for Efficiency09:51 Podcast Exit Strategy Challenges15:15 Batching Themed Episodes: Market Opportunity18:13 Maximizing Podcast Content Value20:28 Turn Critics into AlliesMentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Book your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit

You’re an audio-first podcaster, and I get it—maybe the thought of adding video sends shivers down your spine, or just makes you roll your eyes at the idea of becoming yet another wannabe YouTuber. But what if dipping your toe into the video waters didn’t mean selling your soul to the YouTube algorithm, or breaking the bank on kit that just sits in the box? There’s a brand-new webcam—the $69 Lenovo C55—that’s just burst onto the scene, and in this episode, I give you exactly what you need to know if you’re toying with the idea of showing your mug on screen without looking like a relic from the dial-up era. Companies mentioned in this episode: Lenovo

There’s a nasty little mistake that’s probably killing your podcast—and most podcasters have no idea they’re making it. I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly. It’s something much more fundamental but shockingly overlooked. Psst! This episode comes with a free downloadable resource. Get it here - https://podmastery.co/titleIn this episode of Podcasting Insights with The Podmaster, I walked through a real-world fix for the most common reason your audience “just isn’t finding you,” no matter how good your content is. If you think your show deserves a bigger audience or you’ve been frustrated by that steady trickle of downloads that never quite becomes a surge, you’ll want to listen in. Trust me, I’ve just come back from talking to every kind of podcaster at The Podcast Show in London, and almost all of them had this issue—whether they realised it or not.I tell the stories of Grace and Luke—two podcasters who, like a lot of people, had clever, catchy titles they were really proud of. But the reality is, their otherwise smart titles were doing absolutely nothing to help them get found. My friend and colleague Colin Gray also recently posted about episode titles on LinkedIn and I think you should check it out. Here it is - https://www.linkedin.com/posts/colinmcgray_podcast-podcasting-contentmarketing-activity-7336372482544689153-lzvS?utm_source=share&utm_medium=member_desktop&rcm=ACoAACx8U4ABavMWewKoCnY83LZFc5pdJxl8sdgTimestamped Episode Summary:00:00 "Improve Podcast Visibility with Titles"03:06 Podcast Discoverability Issues06:39 Revamping Podcast Titles for Clarity10:17 "Podcasting Insights Appreciation"Mentioned in this episode:Get your free podcast title checklistCheck your podcast's title against my free checklistTitle checklistA Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark.... Give me your ears! Not literally, keep those; you’ll need them for what you're about to hear.The pain of the plateauI get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub. But I'm going to share two key bits of insight with you.1: How you need to reframe your current audience stats.2: What you can do to increase them if you're still seeking dopamine. By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges. Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy. Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out? Contact me!https://www.podmastery.co/contact/Timestamped summary:00:00 Recommend using one of two website platforms.05:23 Grow podcast with targeted ad investment.08:25 Targeted, precise traffic without any wasted efforts.

Now and then, we like to share a show we hope you'll either like yourself, or know someone who will. Here's "Different, not broken". Check it out at https://differentnotbrokenpodcast.com/listen

Are you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you.Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with a podcast that sounds like it was stitched together by someone who barely knows you, your show, or your audience. (If it sounds like I’m describing your last agency-produced episode, well… you said it, not me.)Let’s get something clear: I like Descript. I use Descript. It’s not about burning it at the stake. It’s that people are treating it like some magic bullet, when actually, used wrong, it’s more like shooting yourself in the foot repeatedly on autopilot. You want action? Here it is: listen to this episode and you’ll finally get what makes a difference between editing for quality, and mashing away at “remove filler words” until you don’t even sound like yourself anymore.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Check out this other show from Podknows Podcasting's network.Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.But who is the Podbitch? Ahh, that's for the inner sanctum to know and for you to find out.

Authenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about. Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet. We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust. Companies mentioned in this episode: Steven Bartlett Diary of a CEO Dr. Joe Dispenza Podmastery.co Spotify Advertising Standards Authority Podknows Podmaster audit Mentioned in this episode:Save hours on your editingWant to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)Simplify your editingBook your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit

So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week. So I feel like I need to strip myself of the self-appointed "The Podmaster" title now. But even the pros can drop the ball sometimes! In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly. We’ll explore some solid strategies and figure out how to keep our podcasting game strong while still giving ourselves a well-deserved break!Audit Podmaster Discount 25% Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

AI is still crashing the podcast party. Microsoft’s Copilot is the latest major platform to strut in with its new AI podcasting tool, joining Google’s already established Notebook LM. So, are we really witnessing the death of the human podcaster? Let's explore how this shiny new tech might impact on this still evolving space.Companies mentioned in this episode: Microsoft Google Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Picture this: a bunch of sprightly nonagenarians sitting around, chatting about life, love, and the occasional tango. That’s the heart and soul of Noventa y Contado, a podcast that has taken the world by storm, not just for its content but for its sheer audacity. Who knew that 90-year-olds could rock the podcasting scene? The brainchild of a viral TikTok moment featuring 97-year-old Alberto Chab, this gem showcases the wisdom and wit of a generation often overlooked by mainstream media. https://www.tiktok.com/@noventaycontandoWith topics ranging from health tips to spicy tales of romance, the show digs deep into the rich tapestry of life experiences that these beloved seniors bring to the table. Each episode features a rotating cast of characters, each with their unique perspectives, moderated with a gentle touch that feels like a warm hug on a chilly day. But wait, there’s more! This isn’t just your run-of-the-mill storytelling podcast; it's a cultural phenomenon that’s bridging the gap between generations. Companies mentioned in this episode: Noventa y Contado TikTok YouTube Spotify Apple podcasts

Imposter syndrome is the sneaky little buggah that many of us podcasters have to grapple with, whether we’re just starting out or have logged countless hours behind the mic. It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?” But here’s the truth — you are absolutely qualified to podcast, and we’re going to explore how to silence that pesky voice for good. Why is this feeling so common in the podcasting world? What practical strategies are there to boost your confidence, even when you’re feeling vulnerable? It's all in this episode!Mentioned in this episode:Show Notes SimplifiedAre you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)Simplify your show notesAudit 25% Discount OfferGet a 25% discount on Podmaster auditsAudit Podmaster Discount 25%A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Being exposed to free podcasting tools can feel like stepping into a candy store. It sounds like a dream come true: no upfront costs, no wallet sweating, just pure, unadulterated creativity! But hold your horses, Sebastian! As we peel back the shiny wrapper of these free services, we uncover the not-so-sweet reality lurking underneath. We're talking about the sneaky little catches that can turn your podcasting dream into a bit of a nightmare. You might think you're saving a couple of quid or bucks, but in the long run, it could cost you way more than you bargained for. What’s the catch, you ask? Click play, and find out.Companies mentioned in this episode: Spotify for Creators Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/The Podmaster's 7 Day Makeover courseGet your show in shape!

Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know what you're getting yourself into? This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by another podcast - Podcast Marketing Trends, hosted by Jeremy Enns and Justin Jackson. They claimed paid podcasting promotion is a money pit. Well, I'm hoping to help you understand the different kinds of paid podcast promotion. So, is it a cunning growth hack or just a money pit disguised with sweet promises? Stick with me—Neal Veglio—for a reality check.Here's what you'll learn: The murky truth behind those promises of instant chart success and 10,000 downloads by Tuesday, and why these schemes aren't worth the faux glitz they offer. What are click farms? Why a real, authentic audience isn't just science fiction but a tangible outcome when approached with the right mix of strategy and sincerity.As promised, here are the names of our clients who have used Podknows Podcasting's marketing help in the past.Colin True (The Rock Fight, Open Container)Michelle J Raymond (Social Media for B2B Marketing)Mahmood Reza (From Creative Passion to Profit)Holly Christie (Websites Made Simple)Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Book your Podmaster auditWanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite Podmaster audit

YouTube is working on a new feature that could change the game for podcasters everywhere. Imagine this - dynamic mid-roll ads that we can control! I mean, come on, who wouldn’t want the power to swap out ads in our podcast episodes with the ease of changing our socks? YouTube’s working on an ad tech solution that lets us do just that, making it possible to update ads without the hassle of re-uploading our content. Find out why this is such a big deal for podcasters as Amelia Knight talks us through the latest developments from the video hosting platform.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

The Truth About YouTube's Billion Monthly Podcast Listeners In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform. If you're thinking this sounds a bit too grand, you're not alone. I'll delve into how YouTube's assertions rest on shaky survey data, misleading engagement metrics, and an overly broad definition of what constitutes a podcast. Is YouTube genuinely dominating podcasting or is it all about gaming the PR system? We'll find out.Timestamped Summary:00:00:00 - Introduction to YouTube's bold claim of being the number one podcast platform.00:00:56 - Examination of YouTube’s billion podcast listeners claim and what's actually counted.00:02:09 - Discrepancy between survey data and actual podcast player statistics.00:03:28 - Discussion on survey recall factor and real listening habits.00:04:28 - Video versus audio content, and how gen Z is influencing trends.00:06:23 - Challenges and costs of video podcasting.00:07:51 - Conclusion on YouTube vs. traditional podcast platforms and YouTube's influence.In SpanishEn este episodio de Podcasting Insights with the Podmaster, profundizamos en la audaz afirmación de YouTube de que ahora es la plataforma número uno de podcasts. Si piensas que esto suena un poco exagerado, no estás solo. Exploraré cómo las afirmaciones de YouTube se basan en datos de encuestas poco sólidos, métricas de participación engañosas y una definición demasiado amplia de lo que constituye un podcast. En este episodio, discutiremos el enfoque de YouTube, desglosaremos sus números de usuarios y examinaremos si la plataforma realmente está dominando el podcasting o si todo se trata de jugar con el sistema de relaciones públicas. También exploramos cómo los datos de encuestas, frente a las estadísticas reales de escucha, pintan un panorama muy distinto del mundo del podcasting.Aprenderás que, aunque YouTube presume de mil millones de oyentes de podcasts, esta cifra se deriva de contar personas que ven desde clips de noticias aleatorias hasta programas de entrevistas etiquetados como podcasts. También destacamos las discrepancias entre los datos basados en encuestas de YouTube y las estadísticas reales de descargas de aplicaciones de podcasts tradicionales como Apple Podcasts y Spotify. Es esencial entender que, aunque YouTube pueda parecer estar a la cabeza basándose en impresiones de encuestas, Apple y Spotify continúan liderando en reproducciones y descargas de podcasts reales verificadas. El episodio explora además cómo la preferencia de la generación Z por el contenido de video podría estar influyendo en estas tendencias, reconfigurando la definición de podcasts en el proceso.In GermanIn dieser Episode von Podcasting Insights with the Podmaster tauchen wir in die gewagte Behauptung von YouTube ein, dass es jetzt die führende Podcast-Plattform ist. Wenn du denkst, das klingt etwas zu extravagant, bist du nicht allein. Ich werde beleuchten, wie YouTubes Behauptungen auf wackligen Umfragedaten, irreführenden Engagement-Metriken und einer viel zu breiten Definition dessen basieren, was einen Podcast ausmacht. In dieser Episode werden wir YouTubes Ansatz diskutieren, ihre Benutzerzahlen aufschlüsseln und untersuchen, ob die Plattform tatsächlich das Podcasting dominiert oder ob es nur darum geht, das PR-System auszunutzen. Wir erforschen auch, wie Umfragedaten im Vergleich zu den tatsächlichen Hörstatistiken ein ganz anderes Bild der Podcast-Landschaft zeichnen.Du wirst erfahren, dass YouTube zwar mit einer Milliarde Podcast-Hörern prahlt, diese Zahl jedoch davon stammt, Menschen zu zählen, die alles Mögliche sehen, von zufälligen Nachrichtenausschnitten bis hin zu Gesprächsshows, die als Podcasts bezeichnet werden. Wir heben auch die Diskrepanzen zwischen den umfragebasierten Daten von YouTube und den tatsächlichen Download-Statistiken von traditionellen Podcast-Apps wie Apple Podcasts und Spotify hervor. Es ist wichtig zu verstehen, dass YouTube zwar basierend auf Umfrageeindrücken führend erscheinen mag, Apple und Spotify jedoch weiterhin in echten, verifizierten Podcast-Wiedergaben und Downloads führend sind. Die Episode erkundet zudem, wie die Präferenz der Generation Z für Videoinhalte diese Trends beeinflussen könnte und damit die Definition von Podcasts neu gestaltet.Wenn du einschaltest, erhältst du ein tieferes Verständnis der Mythen, die YouTubes Dominanzansprüche im Podcast-Bereich verschleiern, und bist besser gerüstet, um dich in der Welt der Podcast-Plattformen zurechtzufinden. Wir werden die Komplexität zwischen Video- und Audioinhalten aufschlüsseln und beleuchten, warum viele traditionelle Hörer, wie ich, trotz des steigenden Trends von Podcasts in Videoformaten, immer noch das klassische Audioerlebnis bevorzugen. Außerdem gehen wir auf die versteckten Kosten und Herausforderungen des Video-Podcastings ein, die Produzenten berücksichtigen müssen. Am Ende dieser Episode wirst du besser in der

In this episode of "Podcasting Insights with The Podmaster" - a situation that could make any podcaster sweat: the alarming realisation that your podcast name has been hijacked by a high-profile celebrity or a larger entity. Steps to Take If Your Podcast Name Is Stolen by a Big NameIt’s a scenario many of us don’t anticipate, but if you find yourself in this predicament, don’t panic. We've got you covered with practical steps on how to address this. I'll personally guide you through understanding why even though a podcast name is more significant than you might initially think, and how it plays a pivotal role in distinguishing your brand in a crowded market, it's still not the end of the world if you lose it. You’ll learn why having a unique name is crucial for your audience's retention and for standing out in the competitive podcast landscape. We'll even cover potential legal considerations and how neglecting them could spell trouble. Whether you're facing an issue like IMO, a UK podcast confronted with having their name overshadowed by a podcast featuring big names like Michelle Obama, or just want to prevent this issue before it arises, you'll find actionable advice on leveraging the situation to your advantage.Here's the article I mention in the episode - https://eurweb.com/2025/michelle-obama-podcast-name-conflict/Pssst! Want to massively transform your podcast in the course of 7 Days? My podcast makeover email course is coming soon. Sign up at podmastery.co/7DaysMentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!

So, here’s the scoop: Michelle Obama’s new podcast, "imo," is catching some flak, with some folks already throwing around the dreaded "failure" label. But hold your horses! We’re diving into this hot topic to unpack what all us podcasters can glean from the chatter. Let’s chat about why people are so quick to judge based on YouTube view counts, which can be as misleading as a promise from a cat that it won’t knock over your glass of water. We’re here to remind you that podcasting is more than just flashy numbers; it’s about creating quality content that resonates with your audience, wherever they may be tuning in. So, grab your headphones and let’s explore how to navigate the wild world of podcasting without getting bogged down by the trolls and metrics that don’t tell the whole story!Michelle Obama's podcast 'failure' (and what other podcasters can learn from it!)Companies mentioned in this episode: Michelle Obama Hills Rising Issa Rae Benny Johnson YouTube Spotify Apple Podcasts Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!

"Be authentic - just publish" is terrible adviceWhat’s worse than a bad hair day? A bad podcast! If you want to read the report this episode is based on, go to podmastery.co/peevesIf you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, you’re not alone. We put our feelers out there with a survey of 300 podcast lovers to find out exactly what makes them rage-quit a show. Spoiler alert: bad audio is the number one culprit. In this episode, we’re not just airing grievances; we’re giving you the tools to fix them! Links referenced in this episode:Podmastery.co/newsletterpodknows.co.ukMentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!

Ever feel like you're relying way too much on fancy AI tools to clean up your audio mess? Well, we’re sharing yet another villain that's been shoved out onto the market, hoping to find lazy creators who want to clean up their recordings! We’re chatting about AudioShake's new multi-speaker feature that promises to untangle overlapping conversations like a pro. But here's the question - if we're all taking the adequate level of care over our recordings, should these tools even exist?Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

In this episode of "The Podmaster," I'm talking about a common struggle every podcaster faces at some point: the urge to quit when the going gets tough. We all hit that wall where the stats don't move, and it feels like we're just speaking into the void. This episode is a lifeline for those moments. We start with a fundamental reality check of how mindset plays a crucial role in podcasting. You'll learn practical tips for centering your mindset and cultivating a routine that fosters consistency and dedication to your audience.I also share actionable advice on maintaining your creative spark. The monotony of evolving content can make both you and your listeners lose interest. To keep things fresh, I have recommendations that involve exploring content outside of your niche. My goal is to help you not only stay engaged with your podcast but also enjoy creating it again.Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverShow Notes SimplifiedAre you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)Simplify your show notesThe Podmaster's 7 Day Makeover courseGet your show in shape!

The UK podcast landscape in 2025 is looking hot. If you're not paying attention, you're missing out. With the release of the RAJAR Midas Winter 2024 report, there's plenty of data to sink your teeth into. More than 16 million people in the UK are tuning into podcasts weekly - a whopping 54% increase since winter 2020. So, if you ever wondered if it's too late to start a podcast, let me assure you, it's time to put that nonsense to bed.Once you've listened to this episode, you'll have an understanding of who is actually listening, not just a vague demographic but a precise picture. You'll also learn when and where they're listening.Sign up to get more insights in your inbox each week - https://podmastery.co/newsletterMentioned in this episode:The Podmaster's 7 Day Makeover courseGet your show in shape!7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

No more need for Listen Notes 'Listen Scores'!Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless. Well, fear not my podcasting padawans! Your journey towards Podmastery takes a big leap in this episode, as I'm telling you all about something pretty nifty my company Podknows Podcasting has created for you. Say hello to the Podknows Podcast Global Ranking Calculator! This little gem is designed to give you a much better idea of where you actually stand in the podcasting universe when compared to all your competitors, and trust me, it’s more reliable than those vague rankings from Listen Notes that feel like they’re pulled straight from a hat. We’re talking real data here! With insights gathered from major hosting platforms like Buzzsprout and Libsyn, our tool doesn’t just throw random numbers at you. It gives you an informed estimation that’s backed by industry data. So whether you're basking in the glory of being in the top 50% of podcasts or wondering what it takes to join the top 25%, this calculator is your new best friend. https://podknows.co.uk/calculatorYou’ll soon enjoy a clearer picture of your growth journey and a roadmap to where you want to be. Just remember, every podcast starts somewhere, even if that somewhere is a little awkward!Honorary mentions in this episode: Listen Notes (Booo!) Podknows (Yayyy!) Buzzsprout Libsyn Spotify Podbean CaptivateMentioned in this episode:The Podmaster's 7 Day Makeover courseGet your show in shape!7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Claiming your podcast on Apple Podcasts is kinda like getting VIP access to your podcast in Apple Podcasts' system, and trust me, it’s way simpler than you think! If you’ve ever tried to submit your podcast, only to feel like you were lost in a submission spiral, fear not! This episode walks you through the hows, whys and whats of claiming your podcast on the number 1 podcasting app. So, whether you’re a podcasting newbie or a long time podcaster who's still looking to reclaim the reins, I’ll share every step you need to take to get your show under your control. And let’s be real, having access to those juicy analytics will make you feel more informed when chatting with potential sponsors. Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Hook 'em, or lose 'em! Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time. I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about. In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok. We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes. So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play!Companies mentioned in this episode: Serial This American Life Joe Rogan Blue Yeti Podknows Podmaster audit Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!Show Notes SimplifiedAre you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)Simplify your show notes

Feeling inspired, ladies? It's your time to shine!For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling. This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more than just a casual mention. The link to enter is here - https://www.womenpodcasters.com/awardsMentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Understanding your podcast stats and how to measure them is the secret all the successful podcasters have. They use deeper knowledge to elevate their podcast from just 'okay' to bingeworthy. And now you can too.If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around. In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing our marbles, and the tools that'll help us keep our finger on the pulse of our audience. Plus, we’ll sprinkle in some real-life examples from podcasters who’ve used analytics to amplify their reach and engagement. Takeaways:Understanding your podcast stats is crucial for making informed decisions and growing your audience effectively. Tracking metrics lets you identify listener preferences, improving content and engagement strategies to align with their interests. Using analytics tools can provide deeper insights into your podcast's performance and listener behaviour. Regularly reviewing your retention rates can help you pinpoint where listeners lose interest and adjust your content accordingly. Engaging with your audience through reviews and social media can enhance community building, transforming listeners into loyal fans. Companies mentioned in this episode: Apple Podcast Connect Spotify for creators Amazon Music PodTrac Podder Captivate Libsyn Buzzsprout YouTube Google Analytics Podmastery.co Podknows Want to get more help attaining Podmastery? Get yourself registered for my weekly updates at podmastery.co/newsletterTopics covered recently include improving sound quality without investing a fortune, the secrets of podcast listener growth, and the trick to editing.Mentioned in this episode:The Podmaster's 7 Day Makeover courseGet your show in shape!7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Podcast ads have become a polarising topic, much like pineapple on pizza – some love it, some hate it. Handling ads on your podcast requires finesse. In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez. Here's the link to the guidance!https://www.asa.org.uk/news/be-still-my-sponsored-heart-advice-about-advertising-disclosure-in-podcasts.htmlMentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Choosing the right category for your podcast is like picking the perfect outfit for a first date—get it wrong, and you might just end up in the friend zone (or worse, totally overlooked)! With Apple Podcasts rolling out a major update, the stakes are higher than ever, and we’re diving headfirst into how to navigate this crucial decision. We’ll chat about why slapping your podcast into just any old category could spell disaster for your discoverability—spoiler alert: it’s a crowded marketplace out there. So, whether you're a seasoned podcaster or just got your show off the ground, we’ve got some spicy tips on how to stand out in a sea of content. Tune in as we break down the do’s and don’ts of category selection, ensuring you don’t get lost in the shuffle and can actually snag some listeners!Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Let's talk about Podcast SEO 2.0Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?" The short answer is yes, but it’s evolved significantly. In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO). We’ll cover why this shift is crucial, what it means for your podcast, and actionable steps you can take to optimize your podcast’s visibility across multiple platforms. IMentioned in this episode....: Neil Patel Spotify Apple Podcasts Google Instagram TikTok Alexa Podmastery.co Podknows Mentioned in this episode:The Podmaster's 7 Day Makeover courseGet your show in shape!7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Wanna make £100k from your podcast in one hit? While the idea sounds alluring, this episode analyses a Forbes article from Kristen Bousquet that suggests various monetisation strategies, some of which might leave you 'lolling' hard. I know we were!https://www.forbes.com/sites/kristenbousquet/article/how-to-make-money-podcasting/Amelia Knight summarises the article's advice on sponsorships, paid subscriptions, and selling your own products. However, she also pokes fun at some outlandish claims, like how podcasters could effortlessly rake in six figures.Companies mentioned in this episode: Forbes Netflix Piers Morgan Joe Rogan Oprah Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Hey there, it's Neal Veglio from The Podmaster, and boy, do we have a hot topic for you today. Ever wondered what happens to our podcasting world if TikTok suddenly vanishes? From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all. If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine. We're not just painting a doom-and-gloom picture; we're offering actionable tips to future-proof your podcasting journey.Takeaways: TikTok has transformed podcast discovery, providing visibility even for lesser-known creators. A potential TikTok ban could severely impact podcasters relying on its platform for growth. Diversifying your content across multiple platforms is essential for long-term sustainability. Engage your audience in two-way conversations to build stronger community connections. Analyze TikTok's viewer retention data to improve your podcast's content quality. Develop hybrid content that combines video and interactive elements to enhance engagement. Companies mentioned in this episode: TikTok ByteDance Instagram YouTube LinkedIn Discord Facebook Captivate Podknows PodcastingMentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!

A year ago, we celebrated the potential of AI in the industry. In this episode, we’ll be examining the challenges it brings along with the benefits. To ensure a balanced perspective, I chat with NeAIl, an AI version of myself. Together, we dissect how AI is both revolutionizing and complicating podcasting. From automatic transcription tools to ethical concerns, this episode promises an in-depth look at what’s at stake and what’s at play.Do you need your podcast to really pop this year? Grab your spot in my calendar for your Lite Podcast Improvement Audit - https://podmastery.co/liteCompanies mentioned in this episode: Descript Castmagic Google Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!

The Gender Gap in Video PodcastingIs video podcasting an uneven playing field for women? As more and more creators incorporate video elements into their podcasts, the unique challenges faced by women can't be ignored. From societal beauty standards to issues of confidence, we delve into whether the current environment is fair and what measures we can take to level the field. If you're curious about how these dynamics impact content creation and what can be done to foster a more inclusive space, this episode is for you.Our discussion covers several critical aspects. You'll hear about the extra pressures women face when appearing on camera, such as the need to always look 'camera-ready', which involves dealing with hair, makeup, and lighting in ways that men often don't. We'll also explore how these pressures can affect the quality of the content itself, steering focus away from substance and towards superficial elements. Plus, we offer practical tips for women podcasters to navigate this challenging landscape.

Welcome to this episode of "The Podmaster" which delves into the continuing debate around the trend of 'video podcasts' and whether we need to take it more seriously in 2025. The article that inspired this episode is this one from Vulture - https://www.vulture.com/article/will-video-kill-the-audio-star-in-2025Hi, I'm Neal Veglio, The Podmaster, and I want to open this topic by acknowledging that I'm an OG in podcasting and massively fond of its origins as an audio format.Audio podcasts have traditionally provided a unique intimacy and portability for listeners. However, with the recent surge in popularity of video podcasts, spearheaded by influential figures like Joe Rogan, there’s a palpable shift in how creators engage with their audiences. So I'm posing a critical question: Is the move towards video a genuine evolution in the medium, or merely a passing trend? And talking of video podcasting, is Spotify trying to muscle in on YouTube's turf?https://www.linkedin.com/feed/update/urn:li:activity:7280898845419429888Suck this article down now because we'll be covering this off in a future episode of The Podmaster soon!Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Are marketing agencies jumping on the video podcasting trend for the right reasons, or is it just opportunism? Podknows associate producer Amelia Knight talks us around this question, highlighting the booming demand for video podcasts, yet cautioning that many agencies are new to the podcasting world. Companies mentioned in this episode: YouTube Spotify Read Podmaster Neal Veglio's blogcast article, here.https://podknows.co.uk/why-every-uk-marketing-agency-is-suddenly-a-video-podcasting-studio/Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

How do you get more listeners to discover your podcast? We're tackling this age-old question head-on, offering five practical steps to boost your podcast's visibility. Every tip is aimed at enhancing discovery organically. Here's the link to book an audit if you want one:https://podmastery.co/auditMentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!

Feeling frustrated with the poor audio quality of your podcast recordings on your phone? I hear you. I recently tuned into a podcast from a digital marketing company where they suggested just grabbing your phone and hitting record. It bugged me because it's really not that straightforward if high-quality content is what you're after.Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Amaze Media Labs have rolled out a new 'tool' that they promise can help people and brands like you grow your podcast audience quickly and massively.In this episode of "The Podmaster - Insights" Associate Producer Amelia Knight presses "The Podmaster" himself - Neal Veglio - on the legitimacy of this and other similar platforms.For transparency, Podknows has tested Amaze Media Labs products (Trailergram) in the past which is how Neal has come to the conclusions he has about the products on offer.Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Do you really need video to make your podcast a hit? I'm Neal Veglio, your Podmaster, and listen, I get it – there's a narrative floating around that you can't succeed without a video component for your podcast. Just the other day, I came across a bloke from Riverside banging on about how video is a must because YouTube is now the "top podcast app." If you're under the impression that without video your podcast is doomed, you need to listen to this episode.Timestamped summary00:00 Video - necessary for podcast success?03:54 Focus on audience engagement, not specific platforms.06:59 Prioritise YouTube if your audience prefers visuals.09:24 Prioritise engaging, valuable, and consistent content creation.Mentioned in this episode:The Podmaster's 7 Day Makeover courseGet your show in shape!7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover

Have you heard the news? You no longer need an Apple device to get access to Apple Podcasts!But why has this got everyone at Podknows Podcasting all fired up?Associate Producer Amelia Knight is here to share exactly why.Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day MakeoverThe Podmaster's 7 Day Makeover courseGet your show in shape!

Welcome back to The Podmaster! Have you ever felt stuck when it comes to brainstorming unique podcast episode ideas? You're not alone. So, I've got five fresh and creative podcast concepts to help you breathe new life into your recordings for 2024.Next stepsWant to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out? Contact me!https://www.podmastery.co/contact/Mentioned in this episode:7 Days Podmastery courseSign up for the Podmastery 7 Day Makeover