Podcasting Essentials

Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business. Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called "microcasts" the latest term to reflect shorter, more compact podcasts of around five to 12 minutes in length. MORE INFORMATION Cherie Hu, October 15, 2019, 'Will podcast playlists elevate the microcast?' Hot Pod Newsletter, https://hotpodnews.com/will-podcast-playlists-elevate-the-microcast/ Lars Murray, October 10, 2019, 'What is a Microcast, and Why do you need one?' Variety,  https://variety.com/2019/digital/news/what-is-microcast-1203364995/ Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Podcasting officially began in 2004, the same year that Rob Greenlee moved from radio into the podcast space. Today Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show and an Inductee into the Podcast Hall of Fame. Rob’s insight into the industry and where it’s heading is vast and he brings a rare perspective to the medium. Also this episode, Nick Schildberger and Nicole Goodman discuss the highlights from OzPod 2019, the ABC’s annual podcast conference.. ABC Podcast Research 2019 https://www.abc.net.au/cm/lb/11563738/data/download-2019-abc-podcast-research-pdf-data.pdf   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

If you’re involved in podcasting or want to be, Podcast Movement is the place to be. It's the largest podcasting conference in the world, held this year in Orlando, Florida. It brings together hosting platforms, podcast networks, media, distribution channels, podcast professionals and novices. All in a joint effort to learn, network and develop the podcasting  industry. While there, friend of the show, Sharon Taylor MD of Omny Studio moderated a panel on monetisation. And our own producer Nicole Goodman also went along for the first time. Sharon and Nicole give us their key takeaways from the conference and we talk podcast advertising, smart speakers and IAB compliance. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

If you're a festival organiser or you're holding an event with talented speakers and intriguing topics, have you thought of recording the sessions for those who can't attend? It expands the life of the event well beyond the days of the festival or presentation. Melbourne Food & Wine, one of Australia's best known and largest food festivals, approached BE to produce a podcast from its 2019 Theatre of Ideas talk sessions. The speakers were a mix of local and international restaurateurs, food writers and wine connoisseurs. We hear from Emma Breheny, Content Manager of Melbourne Food & Wine about the practicalities of repurposing talk sessions into a podcast series and how it fits in with their larger content strategy. Melbourne Food & Wine Podcasthttps://www.melbournefoodandwine.com.au/read-watch/latest-news/news/the-melbourne-food-wine-festival-podcast-is-here-562 Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

A special treat this episode – first we hear from BE's own executive producer, Heather Dawson, on what makes a great interview. Heather - a former BBC and ABC journalist - has interviewed thousands of guests in her career. She says the art of the interview comes down to the planning as well as the execution. Also, we hear from workplace psychologist, Ellen Jackson, whose podcast, Potential Psychology, was recognised as a finalist in this year's Australian Podcast Awards. Ellen's production process is an inspiration for others looking to promote their own brand through podcasting. She explains how podcast aligns with her other business and marketing goals, how she interviews guests from all corners of the world and her advice for others thinking of creating their own podcast. Potential Psychology with Ellen Jacksonhttps://www.potential.com.au/podcast Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Editing is the least appealing part of making a podcast episode, but it’s crucial if you want listeners to be engaged. That's according to Ran Levi, producer of Israel's most listened to podcast, Making History.  Ran details some of the most common podcasting mistakes, including: self-deprecating hosts, using YouTube as a hosting service, and not catching the audience's attention in the first 30 seconds.  Ran also offers his thoughts of the future of audio content, one of on-demand audio outstripping FM radio consumption. Ran Levi's articles on Mediumhttps://medium.com/@ranlevi Making Historyhttps://www.stitcher.com/podcast/ran-levi/making-history-with-ran-levi Malicious Lifehttps://malicious.life Podcasts are getting shorterhttps://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington, founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos. He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand what works best for you. Also, Nicole Goodman joins Nick Schildberger to discuss Apple's announcement to pursue original podcasts, whether podcasting has reached a peak (no, it hasn't), and how marketing and digital agencies need to catch up to the benefits of branded audio content. Headlinerhttps://www.headliner.app/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

It’s been a big year for Sharon Taylor, Managing Director of Omny Studio. With Triton Digital’s acquisition of Omny and a non-stop international travel schedule, she makes time to stop by again and break it all down. She chats with Nick and Nic about what the purchase means not just for Omny but for podcasters and listeners. They also discuss the latest podcasting trends and the increasing advantages audio content is for brands. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel.  How to land a punchy episode descriptionhttps://bit.ly/2Y16fK0https://bit.ly/2XMllPa Creating a Podcast Community https://bit.ly/2LR5FZ0 Broadcast and Podcast - Two Worlds Converging by Mitch Secretthttps://bit.ly/2GeM2X8 The Podcast Tech News Just Keeps on Coming - We Sort it Out by Steven Goldsteinhttps://bit.ly/2XwikU2 Smart Speaker Reporthttps://www.nationalpublicmedia.com/wp-content/uploads/2019/06/The_Smart_Audio_Report_Spring_2019.pdf   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines. Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations. The execution of The Journey exemplifies collaborative bravery and innovation from both client and agency. Co-hosts Nick and Nicole discuss the importance of utilising experienced interviewers and intriguing speakers, as well as the need for brands to think seriously about their audio strategy. Also, they explore what’s really behind the 706,000 podcasts that currently exist and Wondery’s $10M Series B raise. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.  The Journeyhttps://podcast.klm.com/en/ Airbornehttps://airborne.audio/ How many of the 706,000 podcasts are still in production?https://bit.ly/305UXS3 A Pointed Perspective on the Purported Podfading Problemhttps://bit.ly/2JjdIuC Podcast Stata – The Sequelhttps://bit.ly/2KHuMxg Wondery $10M Announcementhttps://bloom.bg/2XjHEM5 Wondery https://wondery.com/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Since its launch in 2017, Kellie Riordan has been instrumental with the ABC's Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows. The ABC has raised the bar with the quality level of Australian podcasts - so much so, it dominated the podium at this year's Australian Podcast Awards. Co-hosts Nick and Chris ask Kellie to lift the lid on ABC Audio Studios and how she and her team considers which podcasts to produce. Also, Kellie provides tips on how to produce a podcast series (think about each and every episode before you start!), and how to effectively promote your podcasts. Plus, an exclusive! Kellie fills us in on an exciting new ABC audio series in the pipeline. Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. ABC Podcastshttps://www.abc.net.au/radio/podcasts/    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE's newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas. Also, they question the way some podcast producers are dumbing down the way they tell their stories, and consequently how they're not respecting the intelligence of their audiences. Plus, why trailers are a good idea for your podcast series. Melbourne Food & Wine Festival podcasthttps://bit.ly/2wff17y Hackable? podcast for McAfeehttps://hackablepodcast.com/ Carolyn Walker's Response Agencyhttps://response.agency/ Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast. Melbourne Food & Wine Festival podcast (proudly produced by BE Media Production)https://bit.ly/2wff17y Hackable? podcast for McAfeehttps://hackablepodcast.com/ Carolyn Walker's Response Agencyhttps://response.agency/  Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Respected expert and commentator on the future of podcasting and radio, James Cridland,  joins Nick and Chris to discuss current issues in the world of podcasting. How important is the Apple Podcasts chart and platform for marketing podcasts? Is SoundCloud a viable platform to host podcasts? What's the likelihood of Spotify dominating the space? Is Google on track to double worldwide consumption of podcasts? What's going on at Luminary? And how will smart speakers influence the way people listen to spoken-word audio? All issues that brands should understand when developing an audio strategy. Subscribe to James Cridland's daily newsletter from https://podnews.net/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

How does a podcast stand out from a crowd of 700,000 or so that now exist? Don't do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world's best-known branded podcasts. Their work includes the popular Slack Variety Pack, TGIM for e-commerce platform, Shopify, and the recent Three and a Half Degrees for Facebook. BE's Chris Ashmore asks Steve to explain Pacific Content's collaborative process in creating audio content for their clients; how brands can promote their podcasts; and what he sees as the future of podcasting. Pacific Contenthttps://pacific-content.com/podcasts/ Australian Podcast Awardshttps://australianpodcastawards.com/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333        See omnystudio.com/listener for privacy information.

An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore. This episode we sit down with our own Director of Audio and Podcasting, Peter Letts, who for more than 20 years has recorded, edited and assembled audio content for Australia’s leading brands. He walks us through the mistakes other podcasters make and shares us lessons on audio best practices.   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital. While podcasting listenership is steadily increasing, Facebook continues to decline with an estimated 15 million fewer users than two years ago. Sharon Taylor, CEO of Omny Studio, joins Nick Schildberger to discuss what these podcasting statistics mean for brands, as well as a wrap of Sharon's visit to RAIN Podcast Business Summit in New York where Google Podcasts Zack Reneau-Wedeen presented a keynote on Google's latest plans for podcasting and how audio SEO will be hugely significant to all businesses. The Infinite Dial 2019https://www.edisonresearch.com/infinite-dial-2019/ Google's Zack Reneau-Wedeen keynote at RAIN Business Summithttp://podcastbusinesssummit.com/#schedule Article: Tech firm Intercom's podcasting planshttps://fora.ie/intercom-podcast-4555487-Mar2019/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general. Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Interactive Advertising Bureau (IAB); and why a collaborative approach to podcasting might be a good idea. Westwood Onehttp://westwoodone.com   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

As Spotify prepares to invest up to $500 million in podcasting acquisitions in 2019, it's already shaping up to be huge year in podcasting. What does this all this mean for brands looking to invest in an audio strategy? Sharon Taylor, CEO of Omny Studio, joins co-hosts Nick Schildberger and Chris Ashmore on a new look and a new sound. We've had a name change from 'BE Podcasting' to 'Podcasting Essentials' to reflect our history and to provide more clarity about the content - essential information you need to podcast for your brand or business. This first episode for 2019, we also discuss:- How to get on to Apple Podcast's New & Noteworthy.- What constitutes a great-sounding podcast.- The future of podcasting specifically and audio content more generally   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Do you blow through a straw in the shower? Do you chew cud like a cow? Do you regularly stretch your articulators? If you're not sure what all this means, then it's likely you're not warming up your voice properly. Voice coach, Anouska Taylor, takes Chris Ashmore through a training regime to get the most out of your voice in a podcast.  And, to wrap up BE Podcasting for 2018, Chris Ashmore and Nick Schildberger examine the year that's been. Anouska Tayloranouskataylor.com   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

OzPod is an annual podcasting conference, bringing together the industry leaders in one place on one day to discuss all things podcasting. The ABC-organised event was held this year at Federation Square on October 17th. BE’s Nick Schildberger and Chris Ashmore are joined this episode by Sharon Taylor, CEO of Omny Studio, to discuss some of the highlights of the conference. They provide their thoughts into some of the statistics, the future of audio, smart speakers (are they a “thing”?), branded podcasts, and more.  Omny Studiohttp://omnystudio.com OzPod 2018https://www.abc.net.au/events/ozpod/ James Cridland’s statistics as presented at OzPod 2018 (YouTube)https://bit.ly/2QdivQD   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

A podcast produced in-house for a medical organisation has commanded a huge following and accolades since its debut in June 2015. Produced by Mic Cavazzini, Pomegranate Health is a podcast for the Royal Australasian College of Physicians, a member association representing 25,000 medical and trainee specialists in Australia and New Zealand. The podcast won the Career and Industry category at the 2018 Australian Podcast Awards, and its production quality has been compared with Radiotopia and NPR. Mic explains why podcasting is particularly beneficial for a member association to engage with its members and as a convenient channel for continuing professional development. Pomegranate Healthhttps://www.racp.edu.au/podcast Royal Australasian College of Physicianshttps://www.racp.edu.au/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Increasing numbers of thought leaders are using podcasts to engage more deeply with their audience and to help build their person brand. In this episode, Chris Ashmore hears from six thought leaders about why they have chosen podcasting to grow their tribe. Chris also highlights some branded podcasts we've been working hard creating recently: Paper Cutshttps://www.officeworks.com.au/workwise/grow-and-lead/listen-now-paper-cuts-podcast Big Sis Podhttps://omny.fm/shows/big-sis-pod More information about our speakers Zoe Routhhttp://www.zoerouth.com Travis Bellhttps://www.thebucketlistguy.com Cat LeBlanc|http://catleblanc.com Mel Kettlehttps://www.melkettle.com Sally Foley-Lewishttp://www.sallyfoleylewis.com Andrew Fordhttps://www.socialstar.com.au   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

What should a brand think about before starting a podcast? What are some good examples of branded podcasts? What’s the future of podcasting and what is a good audio strategy? Those are just some of the questions we ask American podcast expert, Evo Terra, who co-authored the original Podcasting for Dummies.  Co-hosts Chris Ashmore and Nick Schildberger also examine Google and its new dedicated podcast app for Android devices. How does Google’s ambition to accelerate the growth of podcast consumption in the next couple of years going to affect brands?  Presented by Nick Schildberger and Chris Ashmore. Evo Terrahttps://podcastlaunch.pro Choiceologyhttps://www.schwab.com/resource-center/insights/podcast James Cridland’s take on Google Podcasts launchhttps://bit.ly/2IXPlQU    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

To help position himself as a leader in the field of customer experience, RateIt’s CEO Michael Momsen teams up with Wavelength Creative’s Adam Jaffrey to produce Customer Experience Leaders, a fortnightly podcast to unpack the best practices in customer service. Michael says podcasting is like what Instagram was when in the beginning - if you jump in now, you can build your influence in the burgeoning medium. Podcasting over time, he says, is a particularly useful tool to grow a loyal tribe of listeners; and it allows you to connect with influencers in your market. Presented by Nick Schildberger and Chris Ashmore. RateIt rateitapp.com  Customer Experience Leaders podcast https://itunes.apple.com/au/podcast/id1289289138?mt=2&ls=1    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Loop11 is a company which offers tools to test your website's usability and navigation functionality. With such a niche product, how does the team at Loop 11 manage to create a buzz around what it offers? You guessed it — via a podcast! Produced by Loop 11's Product Head, Ben Newton, True North branded podcast for Loop11 has steadily built quite a following of dedicated fans. It’s a high-quality UX and Design podcast which tells the stories about design teams, innovation and problem-solving from around the world.  Presented by Nick Schildberger and Chris Ashmore. True Northhttp://www.truenorthpodcast.com   Loop 11https://www.loop11.com  Australian Podcast Awardshttps://australianpodcastawards.com SEGMENT: WHAT HAVE YOU GOT? Article: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwidehttps://blog.pacific-content.com/exclusive-inside-the-new-google-podcasts-strategy-that-could-double-audiences-worldwide-b556cdc26e43  Outcast apphttps://outcastapp.com/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Phil Sylvester is a former TV producer and FM radio broadcaster, who has brought his talent and skills across to World Nomads to create the company’s podcast. Brilliantly produced, Phil explains how it is helping the company achieve longterm goals of market awareness. Phil discusses the podcast’s production quality and has advice to other companies looking to get involved in podcasting. Presented by Nick Schildberger and Chris Ashmore. World Nomadsworldnomads.com World Nomads podcastworldnomads.com/explore/podcasts/ NEW SEGMENT! WHAT HAVE YOU GOT? Listen Noteslistennotes.com   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Fertility treatment specialists, Genea, took a punt commissioning a podcast series to inform its target market of young couples on the process of IVF treatment. Genea’s Head of Brand and Marketing, Nicole Papoutsis, explains why the gamble has paid off, as they company has noticed an increase in clients using its services since the podcast’s release. Nicole explains the unique advantages podcasting brings to a company’s marketing mix, and provides insights in Genea’s involvement in the making of the series.  Presented by Nick Schildberger and Chris Ashmore. Genea Australia  genea.com.au  Modern Babies podcast  genea.com.au/my-fertility/why-genea/podcast/episodes  Strange Bird podcast featuring Guardian Mobile Innovation Lab's interactive podcast player gdnmobilelab.com/strangebird   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

A not-for-profit organisation has found that podcasting is a powerful way to spread its message with new audiences. Australian Prescriber Podcast is a new podcast to complement the journal of the same name. Its reach is in the tens of thousands; and, after launch, it soon was elevated to Apple’s New & Noteworthy section. Funded by the the federal Department of Health, NPS MedicineWise publishes the peer-reviewed national independent journal of drugs and therapeutics, Australian Prescriber. We hear from Fiona Mackinnon, Producer of Australian Prescriber podcast and Deputy Editor of Australian Prescriber Journal, about the rewards podcasting has brought to its communication strategy. Before that, co-hosts Nick and Chris discuss the Google Home Mini and how, after sorting out some teething problems, Chris managed to work out how to listen to his favourite podcasts. Presented by Nick Schildberger and Chris Ashmore. More Information NPS MedicineWisehttps://www.nps.org.au Australian Prescriberhttps://www.nps.org.au/australian-prescriber  Australian Prescriber Podcasthttps://www.nps.org.au/australian-prescriber/podcast   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

One of the most effective tools to promote your brand is podcasting. In this special episode we hear from some of the most respected voices in commercial podcasting. What makes it so attractive for audiences? How do you make a good one? And why are organisations embracing audio content now to engage more effectively with consumers?  We provide case studies of Australian brands which understand the unique pulling power of podcasting, including GE with its podcast Decoding Genius, fertility clinic Genea and its utility-based audio content Modern Babies, and online media network, Mamamia, which continues to expand its plethora of podcasts. We uncover what podcasting is all about, why it provides an authentic and sincere voice for your brand, and how to get your target market to discover your content. As more people habitually consume podcasts, the opportunities audio content provides businesses and other organisations is huge. Our list of speakers include: Corey Layton, WhooshkaaKylie Rogers, Mamamia Women’s NetworkBec Kempster, Digital StrategistNick Quah, US CommentatorJames Cridland, Radio FuturologistPeter Gearin, Brand TalesSharon Taylor, Omny StudioCourtney Carthy, Nearly MediaJoanne Woo, GE AustraliaRob Walch, LibsynJosh Butt, Modern BabiesAndrew Sidwell, Content Strategist Our timeline of topics: 0:00 Introduction1:07 What is podcasting?2:48 Why is podcasting so attractive for audiences?5:22 Why brands are finding podcasting effective.8:13 A case study of Decoding Genius, a GE-branded podcast.10:18 Mamamia’s embrace of podcasting.11:36 How podcasting is an authentic and intimate form of story-telling12:47 Podcasting’s ROI15.33 Utility-based content for brands17:32 How do you make a high-quality podcast?21:00 An amplification strategy - how do get people to listen22:03 Final thoughts More Information Decoding Genius, a 6-part podcast from GEhttps://www.gereports.com.au/decoding-genius-podcast/ Mamamia Women’s Networkhttps://www.mamamia.com.au Modern Babies, a utility-based podcast for fertility clinic, Geneahttps://www.genea.com.au/my-fertility/why-genea/podcast/episodes TGIM (Thank God It’s Monday), Shopify’s branded podcasthttps://www.shopify.com.au/podcasts/tgim Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Podcasting is proving to be a valuable tool to engage audiences on a much deeper level. Newspapers in particular are using podcasts to initiate a stronger conversation and explore issues in more depth than the written word. We hear from Katie DeFiore of Pennsylvania State University on how its newspaper is using podcasts to better connect with those on campus. And, we learn of a new tool to allow your audience to interact with your podcast, by asking recorded questions to the host or the podcast’s guests. It’s an Australian-made app called VoiceByte, as CEO and co-founder Michael Fenech unravels the benefits it can bring to deeper audience engagement Presented by Nick Schildberger and Chris Ashmore. More Information Voices of Penn Statehttp://www.collegian.psu.edu/multimedia/podcasts/   VoiceBytehttps://voicebyte.com    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts. Andy Hayes of Placard Media explains why a host-read ad is the most effective way to promote a product in a podcast. And he is a champion of branded podcasts which can provide useful information to an eager audience.   Presented by Nick Schildberger and Chris Ashmore. More Information Placard Mediahttp://www.placardmedia.com    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Ex-ABC producer Courtney Carthy took a plunge in the world of podcasting almost 12 months ago when he started Nearly Media with fellow producer, Andy Bellairs. The podcast network has several quality podcasts in its portfolio including The Debrief with Dave O’Neil, The Clappers, and Ten Questions with Adam Zwar. Courtney discusses the network’s experimentation with advertising on trams, the differences of producing for radio and podcasts, and why podcasting is particularly attractive for advertisers. Presented by Nick Schildberger and Chris Ashmore. More Information Nearly Mediahttps://www.nearly.com.au   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Rob Walch is one of the world’s most influential people in podcasting. Rob manages the relations of 35,000+ podcast producers as VP of Podcaster Relations at Libsyn, the largest podcast hosting platform in the world. Rob pops some of the leading myths around the marketing of podcasting, including the old chestnut: what is the ideal length of a podcast? Rob also offers his thoughts on acquiring larger audiences, some of the biggest fails he’s seen in podcasting, the best way to advertise on a podcast, and how podcasting has changed in the last couple of years.   Presented by Nick Schildberger and Chris Ashmore. More Information Libsynlibsyn.com    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Want to know how to get your podcast featured on a podcast app? What makes good podcast cover art? How does a podcast get into the trending chart? We present those questions to Russell Ivanovic, developer and founder of Shifty Jelly based in Adelaide, which has developed one of the most popular podcast apps, Pocket Casts. Russell offers his thoughts on what makes a podcast popular, the future of the industry and how advertisers and brands can get involved Presented by Nick Schildberger and Chris Ashmore. More Information Pocket Castshttps://www.shiftyjelly.com/pocketcasts/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

There’s little doubt significant changes in podcasting have been made in the 12 months since the ABC’s inaugural podcasting conference. Held at the ABC’s Ultimo HQ in Sydney, OzPod2017 brought speakers and podcasters from across the country and overseas to meet and learn from each other on the latest trends in the industry. Chris Ashmore and Nick Schildberger discuss the highlights from the event and share their thoughts on how podcasting is shaping up and the lessons for businesses looking to get involved with this engaging medium. Presented by Nick Schildberger and Chris Ashmore. More Information OzPod 2017 - Australia’s podcasting conferencehttp://www.abc.net.au/radio/programs/ozpod/ James Cridland’s slide show and presentation from OzPod 2017https://www.youtube.com/watch?v=N80i6OMc-Bg    Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell. Fundamentally, a podcast should tie-in with your overall business goals. Those are the lessons Andrew Sidwell offers from his current role as National Content Solutions Manager at Macquarie Media.  Macquarie has produced several branded podcasts, including Decoding Genius for GE and The Road Next Travelled for Colonial First State. Andrew provides his thoughts on why podcasting is an attractive medium for companies to engage effectively with audiences. Presented by Nick Schildberger and Chris Ashmore. More Information Macquarie Media http://www.macquariemedia.com.au  The Road Next Travelledhttp://trnt.com.au Decoding Geniushttps://www.gereports.com.au/decoding-genius-podcast/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales. As a form of content marketing, Peter says, podcasting is uniquely placed to provide the real ‘voice’ of a company and engage more sincerely with an audience. Peter provides examples of companies which are doing content marketing well, by being clear on wha they want to achieve with their overall business strategies. Presenters Nick Schildberger and Chris Ashmore are joined this episode with Heather Dawson. More Information Brand Tales - Australia’s branded content magazinehttp://brandtales.com.au  BE Podcasting is produced by BE Media Production be.com.au 1800 039 098+61 3 9882 8333See omnystudio.com/listener for privacy information.

Since Thomas Edison's invention of the incandescent light, GE has always been a trailblazer of innovation. To amplify its vision of being the world's digital industrial leader, it has embraced new platforms like podcasting to spread the message. That's according to Joanne Woo, VP Communications, GE Australia, New Zealand and Papua New Guinea. Decoding Genius is GE's branded 6-episode podcast which explores the lives of six young geniuses in Australia and around the world. Joanne Woo discusses the success of the GE-branded podcast, produced by Macquarie Media for Fairfax's agency, Made for Fairfax. It's one of the most successful branded podcasts in Australia, landing a top-10 ranking on Apple Podcasts for the duration of the six episodes. Joanne says brands need to have an audio strategy to engage with audiences on a deeper and more intimate level. A thirty-second video on the stories of these young inventors would not do justice to the topic; but, a podcast is an ideal platform to delve deeper into the conversation. She sees audio experiencing significant growth as a platform. More information Decoding Geniushttps://www.gereports.com.au/decoding-genius-podcast/ Decoding Industryhttps://www.gereports.com.au/decoding-industry/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Veteran radio broadcaster Kevin Turner combined his love of radio with his passion for real estate to create two successful podcasts, Real Estate Talk and Real Estate Uncut.  Targeted at investors and real estate agents, the podcasts bring in tens of thousands of listeners who are drawn in to the punchy, nuts-and-bolts interview-based information and advice from experts in the industry. Kevin has taken a collaborative approach with his sponsors who leverage the intimate and authoritative nature of podcasting for a long-term strategy. Kevin discusses the importance of analytics and how he continually tweaks what he does for the benefit of his listeners and sponsors. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Real Estate Talkhttp://realestatetalk.com.au Real Estate Uncuthttps://reuncut.com.au  Article: ABC Radio launches Audio Studioshttp://www.abc.net.au/news/about/backstory/2017-06-23/abc-radio-launches-audio-studios/8648016   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

If you're looking to build better brand engagement and brand awareness, podcasting might just be the medium to do that. That's according to Josh Butt, executive producer of 'Modern Babies'. Josh and co-host, Jess Hamilton, worked with Nova Entertainment to create a branded, utility-based podcast for Australian fertility group, Genea. Josh goes through the steps involved in putting the high-quality, 10-episode series together, and he discusses why podcasting in particular allows a brand to build affinity with an audience by sitting at the start of a consumer journey. He says a great thing about podcasting is you lose a lot of bias: if you hear a story about someone you'll feel differently than if you saw it, and so podcasting provides an opportunity for story-telling. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Modern Babieshttp://www.genea.com.au/my-fertility/why-genea/podcast/episodes   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Online marketplaces and digital platforms are ideal candidates for podcasting as it personalises their brands and allows for a deeper connection with consumers.  Digital strategist, Bec Kempster, discusses some of the ways online marketplaces and communities can use podcasting, what brands are doing it well and how podcasting differs from other forms of communication, like video. Also, we hear from Sarah Mitchell, Director of Content Strategy at Lush Digital Media, who was sceptical of podcasting at first, but now is firmly converted to its unique way of connecting with audiences. Sarah insists it's important to be resilient – don't worry about small numbers in the beginning because it takes time to build an audience. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Churchill Clubhttp://www.churchillclub.org.au Lush Digital Mediahttp://lushdigital.com   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

With more than 18 weekly podcasts and close to 20 million downloads, Mamamia is the world’s largest women's podcast network. Kylie Rogers, Managing Director of Mamamia Women's Network, explains why the company has embraced podcasting, and how it’s been instrumental to Mamamia's extraordinary growth in recent years. She says women have an "insatiable appetite for content," but time is limited for busy women in front of a screen. The mobility of podcasts allows its audience to consume content while on the go. She explains how podcasting fits in with Mamamia's overall strategy; and how they incorporate advertising into their podcasts.  Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Mamamiahttp://www.mamamia.com.au Royal Australasian College of Surgeons 'Post Op' Podcasthttps://omny.fm/shows/racs-post-op-podcast/playlists/podcast   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Podcasting is a lean-in experience. Listeners are strongly engaged with their favourite podcasts – and that makes podcasting different from radio, says Omny Studio CEO, Sharon Taylor. This engagement can provide unique opportunities for brands to be involved, so long as it's done properly. Sharon offers her ideas on how to incorporate ads into podcasts. And, we discuss Apple's dominance in the world of podcasting, as Sharon explains how to get into Apple's New and Noteworthy section. Also, we speak with Dave Gertler, founder of the Castaway Awards, Australia's first podcast industry awards. He says the strength of the awards is about inclusion, allowing both amateur podcasters and major media companies alike to be nominated. Dave discusses the strength of the Australian podcasting industry and his expectations for the future. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. Omny Studiohttp://www.omnystudio.com Castaway Awardshttp://www.castawayawards.com.au   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Audiobooks – close cousins to podcasts – are exploding in popularity thanks to the advances of mobile technology, increased production quality, and the voices of well-known actors. A significant player in this burgeoning medium is Audible – the audio content arm of Amazon. In Australia and New Zealand its headed by Matthew Gain, who explains why audiobooks are resonating with audiences, as well as Audible's plans to create audiobooks specific to an Australian audience. We also speak with Jarrod Pickford, a former commercial radio producer and co-founder podcasters' marketplace, Podmatcher. He explores the differences between radio and podcasting, and how he sees podcasting's future as a massive opportunity for listeners and brands alike. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Edison Research - The Podcast Consumer 2017http://www.edisonresearch.com/the-podcast-consumer-2017/ Audibleaudible.com.au Podmatcherpodmatcher.com   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets. Corey – and many of the Whooshkaa team – is from a radio background; and, although similarities exist between radio and podcasting, he explains why a radio-type advertisement in a podcast simply doesn’t work. Also this episode we speak with Castaway Awards judge Sophie Kneebone who offers her thoughts on why podcasting resonates so deeply with listeners and why it’s so attractive for advertisers right now. She also looks at what the future of the industry might bring for podcasters and audiences alike. More Information Whooshkaawhooshkaa.com Castaway Awardscastawayawards.com.au/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

If you're not already famous, forget the third-party advertising route to making money. We interview Aussie podcasters who through trial and error have separately landed on a successful business model. Mysterious Universe (MU) blends high-quality sound design with compelling content on the weird and paranormal, presented by two hilariously entertaining chaps from their recording studio in Sydney. Aaron Wright and Benjamin Grundy are living the dream by turning MU into a fulltime business. Despite a million downloads a month, the bulk of their income is generated not from advertising, but from paid members. Podcasting doyen, Cameron Reilly, too, has created several podcasts under The Podcast Network (TPN) umbrella, including the famous Life of Caesar, Life of Alexander the Great and The Cold War. Cameron shares his secrets on tapping into a tribe of hard-core fans to achieve monetary success. More Information Mysterious Universehttp://mysteriousuniverse.org  The Podcast Networkhttp://www.thepodcastnetwork.com TPN Guide to Making Money From Podcastinghttps://thepodcastnetwork.com/#section-how-to-make-money-from-podcasting   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

With more than 60 million regular podcast listeners and around $200 million in projected annual revenue, the podcasting wave in the United States continues to gain momentum. And the ripple is expected to wash across Australia’s shores in the future. For an understanding of how the industry's taking hold and what the future might bring, we speak with a leading commentator on podcasting in the United States. Nick Quah writes a weekly newsletter, Hot Pod, for thousands of subscribers; and for those who require even more inside information, he writes the exclusive Hot Pod Pro for paid members. We speak with Nick on why he thinks podcasts provide so much enjoyment, the current and predicted size of the market in the US today and why brands have embraced podcasting as an effective channel to engage with their audiences. More Information To subscribe to Nick Quah’s weekly Hot Pod, go to hotpodnews.com   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

What is podcasting and why is it becoming such a powerful new medium? What makes a good podcast and how does it help brands engage with an audience? Those questions and more we put to radio futurologist, James Cridland. James is an award-winning copywriter, sought-after speaker and radio consultant. He was Digital Media Director at Virgin Radio in London before joining the BBC where he was involved with BBC iPlayer for radio. These days James commentates on the current technological developments and future trends in the audio space. Apart from the benefits of it being on demand, James says podcasting allows you to target an audience interested in a particular subject. Moreover, he says, podcasting is going to benefit from people increasingly consuming content on multiple platforms. And, he’s upbeat about Australia's podcasting scene. More information James Cridland, Radio Futurologist http://james.cridland.net/   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

A new podcast series will shine a light on the podcasting industry itself and the ways in which smart marketers are using this fast-emerging medium to connect with and build their audiences. To be launched on April 18th, BE Podcasting is aimed at brands and digital agencies wishing to discover more about how the podcasting process can be utilised to raise brand awareness and increase market share. The first three episodes -- launched simultaneously -- will feature some of the leading experts on the podcasting space, including: James Cridland, radio futurologist Nick Quah, founder and writer of Hot Pod newsletter Cameron Reilly, co-founder of TPN and co-host of Life of Caesar Benjamin Grundy and Aaron Wright of Mysterious Universe podcast   Podcasting Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.