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【天下零時差12.20.24】台北馬拉松跑者首選不再是Nike,問題竟是「太相信數據」?

【天下零時差12.20.24】台北馬拉松跑者首選不再是Nike,問題竟是「太相信數據」?

聽天下:天下雜誌Podcast

December 19, 20247m 53sFull

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Show Notes


「Nike這幾年為什麼不在台灣辦活動了?」是許多馬拉松跑者的共同疑問,問題就出在2020年接管Nike的領導團隊一個轉型「轉得太徹底」的策略。如今希爾回鍋任執行長,Nike能再次穩站跑者首選品牌、帶台廠吃訂單?

文:康瓊之
製作團隊:黃柏維

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Topics

天下雜誌聽天下NIKEHOKA愛迪達reebokPUMA馬拉松路跑數位轉型希爾多納霍