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【天下零時差10.11.23】唐吉訶德的「吐槽殿堂」 如何讓NG商品銷售額翻倍?

【天下零時差10.11.23】唐吉訶德的「吐槽殿堂」 如何讓NG商品銷售額翻倍?

聽天下:天下雜誌Podcast

October 10, 202310m 0sFull

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Show Notes


300多字長得要命的商品名,一讀就想買;開設客訴專用網站,把顧客抱怨變成新產品獨家賣點。日本折扣店唐吉訶德如何將自有品牌大改造,一舉推升品牌認知度,進逼前三大零售品牌?

文:施逸筠
製作團隊:李洛梅、王薇茹、陳耀龍

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Topics

日本唐吉訶德自有品牌零售折扣店天下雜誌聽天下天下零時差