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Show Notes
為期九週的全聯漫威英雄滿額贈活動引起熱議，但網友關注的竟是贈品吸盤公仔「很醜」， 儘管負評如潮，仍為全聯多帶入25億的業績，到底為什麼愈醜愈賣？兩年一次的全聯滿額贈，又如何引爆漫威公仔蒐集熱？
文：王一芝
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天下雜誌聽天下全聯滿額贈負面行銷負責醜聯盟全店行銷