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Show Notes
去年六月推出的LINE禮物服務，前身是禮品小舖和LINE酷券。重新定位後，業績較前一年成長3倍，高達8成訂單是贈禮、僅2成自用。成功關鍵是拋棄電商本位，從雕琢人與人之間的關係來賺錢？
文：楊孟軒
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天下雜誌聽天下電商LINE禮物人際關係