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679 洋品牌祛魅简史:从星巴克卖身到高跟鞋消失

679 洋品牌祛魅简史:从星巴克卖身到高跟鞋消失

新闻酸菜馆

November 11, 202559m 59s

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Show Notes

11月4日,星巴克把中国业务股权卖了。这不仅仅是一个商业新闻,它是一个时代的注脚。 我们曾经挤在星巴克的硬沙发里谈生意,曾将哈根达斯券视为硬通货,曾为收到天鹅蓝盒子而心动不已。但如今,这些洋品牌的“光环”正在迅速熄灭。 本期节目,我们从星巴克、哈根达斯、施华洛世奇的衰落聊起。