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PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

The podcast about the business of podcasting. Where’s the money? Let’s get down to PodBiz.

Norma Jean Belenky & John Kiernan

62 episodesEN

Show overview

PodBiz | Where's The Money In Podcasting? launched in 2025 and has put out 62 episodes, alongside 1 trailer or bonus episode in the time since. That works out to roughly 40 hours of audio in total. Releases follow a weekly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 29 min and 50 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 3 days ago, with 37 episodes already out so far this year. Published by Norma Jean Belenky & John Kiernan.

Episodes
62
Running
2025–2026 · 1y
Median length
43 min
Cadence
Weekly

From the publisher

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.

Latest Episodes

View all 62 episodes

How to Make Your Podcast More Discoverable with Andrea De Marsi of PodSEO

Sep 14, 202657 min

Why You’ll Want to Be at Podcast Movement 2026 with Molly DeMellier

Sep 8, 202645 min

How Podcasting Gets a Bigger Share of Ad Dollars with David Krulewich

Aug 31, 202652 min

How to Build a Better Podcast Ad Campaign with Andy Maxwell of Earmax Media

Aug 24, 202648 min

Why Podcasting Is Growing Up with Helen Parker of Strange Magic

Aug 17, 202659 min

How Podcast Attribution Unlocks More Ad Revenue with Jim Ballas of Magellan AI

Aug 10, 202645 min

How to Build a Creator-Owned Podcast Business with Ainsley Rossitto of beehiiv

Aug 3, 202659 min

Leveraging Bonus Content and Subscriptions for Monetization with Eric Barnett of Supporting Cast

Jul 27, 202648 min

Why Brands Are Investing Beyond Podcast Downloads with Ricardo Neto of Acast

Jul 20, 202650 min

One Year of PodBiz: Where the Money Is in Podcasting?

Jul 13, 202638 min

Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton

Jul 6, 202655 min

Why Independent Podcasters Need More Than Downloads with Liam Heffernan

Jun 29, 202648 min

Building Creator-Owned Media with Stella Young of Tiny Legends and This Is TV Now

Jun 22, 202656 min

Owning the Work: N'Jeri Eaton on Building a Creator-Owned Podcast Business After Big Tech

Jun 15, 202651 min

The Future of Podcast Advertising in Latin America with Rodrigo Tigre

Jun 8, 202651 min

Building a Sustainable and Successful Podcast Membership Model with Joe Fucigna

Jun 1, 202653 min

Why Podcast Advertising Still Runs on Predictions, Not Certainty with Sean Howard

May 25, 202645 min

What Podcast Metrics Actually Matter? Tom Webster on Discovery, Data & the Future of Audio

May 18, 20261h 2m

Building Trust at Scale in Health Podcasting with Dan Kendall

May 11, 202652 min

Owning Your Audience Is the Business Model with Michelle Jackson

May 4, 202642 min
Norma Jean Belenky & John Kiernan