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PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

The podcast about the business of podcasting. Where’s the money? Let’s get down to PodBiz.

Norma Jean Belenky & John Kiernan

70 episodesEN

Show overview

PodBiz | Where's The Money In Podcasting? launched in 2025 and has put out 70 episodes, alongside 1 trailer or bonus episode in the time since. That works out to roughly 50 hours of audio in total. Releases follow a weekly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 31 min and 51 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed yesterday, with 45 episodes already out so far this year. Published by Norma Jean Belenky & John Kiernan.

Episodes
70
Running
2025–2026 · 1y
Median length
44 min
Cadence
Weekly

From the publisher

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.

Latest Episodes

View all 70 episodes

Why Community & Crowdfunding Beats Quick Money with Myke Hurley of Designed in California & Relay FM

Nov 9, 202658 min

Building Omnichannel Ad Strategies for Podcasts with Molly Ponzo of SiriusXM Media

Nov 2, 202656 min

The Power of Mission-Driven Audio with Richard Fawal of Voxtopica

Oct 26, 202655 min

Apple Podcasts Jake Shapiro on HLS Video, Monetization, iOS 27 Updates, and the Future of Podcasting

Oct 19, 202640 min

How Mid-Tier Publishers Are Winning with Programmatic Ad Tech with Stacy Newhuis of SoundStack

Oct 12, 202648 min

Why Brands Are Moving Beyond Keyword Blocking and Podcast Movement Takeaways with Tamara Zubatiy

Oct 5, 202645 min

How Privacy-First Data Is Changing Podcast Ads with Emma Raz of NumberEight

Sep 28, 202651 min

Why the Future of Podcast Ads Belongs to Audience Data with Matt Shapo & Jason Adamski of IAB

Sep 21, 202638 min

How to Make Your Podcast More Discoverable with Andrea De Marsi of PodSEO

Sep 14, 202657 min

Why You’ll Want to Be at Podcast Movement 2026 with Molly DeMellier

Sep 8, 202645 min

How Podcasting Gets a Bigger Share of Ad Dollars with David Krulewich

Aug 31, 202652 min

How to Build a Better Podcast Ad Campaign with Andy Maxwell of Earmax Media

Aug 24, 202648 min

Why Podcasting Is Growing Up with Helen Parker of Strange Magic

Aug 17, 202659 min

How Podcast Attribution Unlocks More Ad Revenue with Jim Ballas of Magellan AI

Aug 10, 202645 min

How to Build a Creator-Owned Podcast Business with Ainsley Rossitto of beehiiv

Aug 3, 202659 min

Leveraging Bonus Content and Subscriptions for Monetization with Eric Barnett of Supporting Cast

Jul 27, 202648 min

Why Brands Are Investing Beyond Podcast Downloads with Ricardo Neto of Acast

Jul 20, 202650 min

One Year of PodBiz: Where the Money Is in Podcasting?

Jul 13, 202638 min

Why Independent Podcasters Need More Than Downloads with Rebecca Dalby of Triton

Jul 6, 202655 min

Why Independent Podcasters Need More Than Downloads with Liam Heffernan

Jun 29, 202648 min
Norma Jean Belenky & John Kiernan