S05 E05: Winning the Narrative
What is narrative and why should it matter to activists? Vanessa is joined by Ellen Buchman, President at The Opportunity Agenda, Dr. Jiggy Geronimo, a progressive research and messaging expert, and Tyler Lewis, Director of Messaging and Project...
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Show Notes
What is narrative and why should it matter to activists? Vanessa is joined by Ellen Buchman, President at The Opportunity Agenda, Dr. Jiggy Geronimo, a progressive research and messaging expert, and Tyler Lewis, Director of Messaging and Project Management at Third Sector to discuss how civil rights advocates can craft messaging that leverages the power of narratives.