Best Marketing KPI's for HVAC + Plumbing Businesses
Plumbing & HVAC Hustle Podcast
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Show Notes
If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.
Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI dashboard.
From booking rates to revenue per campaign, this episode helps you simplify your marketing metrics, cut wasted spend, and double down on what’s working. Whether you're a contractor or a marketing agency, this is the data clarity you’ve been craving.