Genuine Community is NOT a Content Strategy But Creates REAL Value with Emily Hickey
Plucking Up with Liz Bohannon · Liz Bohannon
March 11, 202652m 28s
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Show Notes
How do brands create trust and community with their consumers?
My guest is the founder of Chief Detective, and a master marketing strategist - Emily Hickey. She is renowned for her work with Gwyneth Paltrow's Goop brand.
She speaks to me about the best branding strategy lies in creating trust, and real economic value through community and relation-building.
Let's learn more together this episode!
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