Season 1 · Episode 13
Weathering the Storm: Getting Through the Slow Season
Pixie Dust & Profits · Nicole Boucher & Yasmine Kashefi Spencer
December 24, 20198m 30s
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Show Notes
Each week, we come to you with ideas from the Mouse on how you can grow your business. This week, we're breaking down how Disney mitigates traditional slow seasons with offers, new events and more.
Tune in to hear practical business lessons that you can apply to your own quiet periods in your business to reduce the impact of the feast and famine cycle. We cover how and when to offer discounts, addressing customer pain points and creating new offers.
Listen now and discover:- How Disney ensures they never really have a "slow" season
- Why even hurricanes are no match for Disney's marketing prowess
- Why addressing your customer's pain points can help overcome their financial pain points
- That discounts aren't the only way that Disney drums up revenue during quieter periods
- Knowing when the slow periods are in your business is the first step
- Carefully timing your offers in advance of slow periods can encourage your audience to purchase because they're still paying attention
- Sometimes a new offer can be a great revenue generator if it adds value or solves an important pain point
Resources Mentioned:
- Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
- Show notes - pixiedustandprofits.com/13
- Pixie Dust & Profits on Instagram - @pixiedustandprofits