Season 1 · Episode 2
The Magic of the Gram
Pixie Dust & Profits · Nicole Boucher & Yasmine Kashefi Spencer
July 9, 201911m 14s
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Show Notes
Learn how Disney listened to (and watched!) how Disney fans engaged in the parks on Social Media, and used that information to cater to them to provide a more magical experience. Listen now and discover:
- How one Instagrammer turned the Purple Wall into a phenomenon and how Disney created an entire product line around it
- Disney's struggle to remain relevant with millenials and how they changed their marketing for a tech-oriented generation
- How Disney capitalized and monetized the Purple Wall phenomenon
- The ways Disney made the entire park experience entirely Instagrammable and social currency for their peers
- The way Disney makes the entire experience immersible (like with the Play Disney Parks App)
- How you can capitalize on what your customers are asking for
- Look at the micro-trends and habits of your audience - how are they consuming content and tailor your content to that
- Strategies to get better understand your audience, their interests, and how to connect with them
Resources Mentioned:
- Pixie Dust & Profits LIVE - Meet us in Orlando in August! If you're ready to get your ideas out of your head and into solid, scalable action plans... join us for our first official Pixie Dust and Profits LIVE business intensive! Get the details and register now.
- Show notes - pixiedustandprofits.com/2
- Pixie Dust & Profits on Instagram - @pixiedustandprofits