S1E15: Matt Batten, award-winning Executive Creative Director
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Show Notes
Matt Batten is an Executive Creative Director in advertising who’s won over 150 awards internationally. In this episode he talks me through his ten-point-plan for pitching, shares how a flawed loyalty programme landed him the Coca-Cola account, and plies me with multiple anecdotes about brilliant, emotional, and hilarious pitches from his career.
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