Lauren Vaccarrello (CMO, Talend)
<p>Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce. On this episode we talk about:</p><ul> <li>Her routines and rhythm's running 100+ person marketing org at Talend</li...
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Show Notes
Lauren Vaccarrello is CMO at Talend and previously VP Marketing at Box and Sr. Director and Head of Digital Marketing at Salesforce. On this episode we talk about:
- Her routines and rhythm's running 100+ person marketing org at Talend
- Running digital marketing at Salesforce
- The difference between Demand Gen. and Digital (and why she has VP of Demand and VP Digital)
- The two funnel approach to marketing -- generating demand in SMB and Enterprise segments
- Why marketing should own pipeline
PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.
Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.