The Power of Intent with 3-time CMO/CEO Raj Khera, Head of Growth at SalesIntel
Raj delves into why paying attention to SEO is his number one piece of advice for a first-time head of growth. He also discusses the do’s and don’ts of strategic personalized gift giving and shares some of his favorite one-liners that have been influential in his career.
Pipeline Visionaries · Raj Khera, Ian Faison
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Show Notes
“Don't hold back your knowledge. One of my recent posts was about sharing your expertise. Nobody's going to believe you're an expert if all you do is talk about what you know. You actually have to show people what you know. So write articles, write a book, do a webinar on your specific area of expertise and let it all out. Just share that knowledge.” — Raj Khera
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Episode Timestamps:
*(2:07) Raj’s first job in demand gen
*(3:00) SalesIntel explained
*(4:00) What Raj’s role is and what he does as head of growth
*(4:40) The Trust Tree - Raj’s demand gen strategy
*(6:20) SalesIntel’s Org Structure
*(8:00) Who SalesIntel sells too
*(10:45) The demand for SalesIntel
*(13:20) How Marketing departments use SalesIntel
*(16:50) The Playbook - Raj’s Uncuttable Budget Items
*(18:35) Raj’s favorite tools for keyword research
*(20:20) PPC strategies for SalesIntel and Raj
*(23:40) Setting up sponsorships and sponsorships in general
*(31:20) Dust-ups
*(36:40) Raj’s favorite campaign
*(38:10) Bad campaigns are due to not testing enough
*(39:45) Quick hits
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