The Marketing Return on Investment You Never Knew You Needed with William Tyree, CMO of Revenue.io
This episode features an interview with William Tyree, CMO of Revenue.io, formerly known as ringDNA. Revenue.io is a RevOps platform that uses AI to transform sales teams into high-performing revenue engines. On this episode, William discusses the do’s and don'ts of a company rebrand, the importance of creating rich media, and what makes the biggest difference for maximizing ROI on your marketing investment.
Pipeline Visionaries · Ian Faison, William Tyree
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Show Notes
“Make a really good case for having your most experienced SDRs handling your inbound leads. That's going to make the biggest difference ever in terms of the return on your marketing investment.” — William Tyree
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Episode Timestamps:
*(2:30) - How William first got into demand gen
*(3:00) - William’s current role as CMO of revenue.io
*(4:10) - The Trust Tree
*(8:35) - How William’s marketing team is structured
*(15:30) - William’s 3 most uncuttable budget items
*(17:25) - How Revenue.io’s podcast became to be and how they think about rich media
*(26:27) - Why LinkedIn marketing is a game changer
*(28:40) - Rebranding from ringDNA to Revenue.io
*(32:22) - William’s favorite campaign
*(33:40) - William’s biggest learning experience from a past campaign
*(32:27) - How William views Revenue.io’s website
*(36:15) - The Dust-Up
*(38:10) - Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
The Sales Enablement Podcast with Andy Paul
Connect with William on LinkedIn
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