The ABM Stack That Wins with Kyle Lacy, SVP of Marketing at Seismic
This episode features an interview with Kyle Lacy, SVP of Marketing at Seismic. Kyle was formerly the CMO of Lessonly, which was acquired by Seismic earlier this year. He is a 3-time author, sought-after conference speaker, and strategic advisor to multiple companies. He also has experience leading marketing teams through successful IPOs and acquisitions, and in marketing leadership at ExactTarget and Salesforce. On this episode, Kyle opens up about the experience of the recent acquisition, how he’s had to adapt his demand gen strategies across companies, and his advice for a winning ABM stack.
Pipeline Visionaries · Kyle Lacy, Ian Faison
Audio is streamed directly from the publisher (media.casted.us) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
“A very important part of demand gen is the alignment between marketing, product, sales, and customer service.” — Kyle Lacy
--------------
Episode Timestamps:
*(2:00) - How Kyle got started in demand gen
*(2:55) - Kyle’s current role at Seismic as SVP of Marketing
*(3:53) - The Trust Tree
*(6:10) - Selling to sales teams
*(7:50) - What getting acquired is like and what changed from Lessonly to Seismic
*(13:20) - Playbook - Kyle’s most uncuttable budget items
*(15:10) - Digging into SEO strategies Kyle uses
*(18:40) - The ABM stack that wins
*(22:50) - How Kyle views the company website
*(24:55) - Kyle’s favorite campaign
*(26:15) - A strategy or tactics Kyle is not trying again
*(28:55) - The Dust Up
*(31:30) - Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.