The $4B Demand Gen Formula with Joy Corso, CMO of Vonage
This episode features an interview with Joy Corso, CMO of Vonage, a $4B global leader in cloud communications that helps businesses accelerate their digital transformation. Joy has more than 25 years of leadership experience in marketing and communications roles across multiple industries. Just last year she was recognized as one of the Top 50 Most Powerful Women in Tech. On this episode, Joy shares why she likens her digital demand gen team to brilliant mad scientists, and explains why your greatest competition as a marketer is not your traditional competitor, but rather your customer’s last great experience.
Pipeline Visionaries · Ian Faison, Joy Corso
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Show Notes
“Make content personal for consumers. That’s what folks are really interested in. They want to be educated and engaged. We really want to try to serve up that blockbuster content that we think is going to be compelling for folks to help them make good decisions.” — Joy Corso
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Episode Timestamps:
*(2:00) - How Joy got started in Demand Gen
*(3:30) - What Vonage is and what it means to be CMO
*(5:30) - The Trust Tree & Joy’s demand gen strategy
*(8:30) - Who Vonage is selling to
*(9:45) - Org structure for Joy’s marketing team
*(12:25) - The Playbook - Joy’s most uncuttable budget items
*(17:00) - Joys non-digital channels for marketing (day-to-day)
*(18:30) - How to market to developers
*(21:40) - What Joy is most likely to cut in the coming years
*(23:35) - Joy’s favorite campaign
*(26:40) - How Joy views Vonage’s website
*(30:00) - Joy’s favorite/most convertible aspect of Vonage’s website
*(35:20) - Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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