Part 4: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items
Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune in to this special mini-series to hear the budget items our CMO guests can’t live without!
Pipeline Visionaries · Christelle Flahaux, Dave Kellogg, Susan Ganeshan, Jim Sinai, Josh Todd, Alex Rosemblat, Erica Chan, Jay Lee, Sydney Sloan, Brian Kardon, Norman Guadagno, Jamie Domenici, Ian Faison
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Show Notes
Episode Timestamps:
*(3:54) Christelle Flahaux, Head of Marketing, FortressIQ
*(6:02) Jamie Domenici, CMO, LogMeIn
*(6:47) Susan Ganeshan, CMO, Granicus
*(9:20) Dave Kellogg, Principal, Dave Kellogg Consulting
*(13:18) Norman Guadagno, CMO, Acoustic
*(16:14) Alex Rosemblat, CMO, Datadog
*(18:22) Jay Lee, CMO, Avalara
*(20:50) Jim Sinai, SVP Marketing, Procore Technologies
*(22:42) Josh Todd, CMO, Mindbody
*(25:33) Erica Chan, Head of Brand and Marketing, North America B2B, Alibaba
*(29:00) Sydney Sloan, CMO, SalesLoft
*(31:10) Brian Kardon, CMO, InVision
Sponsor
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Links
Find parts one, two, and three
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