Part 3: Top CMOs Share Their Uncuttable Demand Gen Budget Items for 2021
This is part three in our special mini-series revealing the top demand gen budget items mentioned by the marketing leaders who’ve appeared on DGV. Tune in to hear all the budget items our guests couldn’t live without!
Pipeline Visionaries · Vidya Peters, Marie Gassée, Lynne Capozzi, Naman Khan, Ian Faison, Leela Srinivasan, Dave Dabbah, Rachel Thornton, Grant Johnson, Esther Flammer, Len Fischer, Robin Daniels, Joanie Wang
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Show Notes
Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.
In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can’t live without!
Find parts one and two here
Part three of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies, including:
Vidya Peters, CMO, Marqeta
Leela Srinivasan, CMO, SurveyMonkey
Grant Johnson, CMO, Emburse
Robin Daniels, CMO, Matterport
Joanie Wang, Director of Marketing, Expensify
Rachel Thornton, SVP Marketing, Amazon Web Services
Esther Flammer, VP Demand Gen, Conga
Marie Gassée, VP Growth, Confluent
Lynne Capozzi, CMO, Acquia
Len Fischer, SVP Demand Gen, Okta
Dave Dabbah, CMO, CleverTap
Naman Khan, CMO, Zeplin
Key Takeaways
- Paid digital became even more important as a result of the pandemic
- Invest in a robust MarTech stack
- Events are still going strong, they just look different
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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