Help Your Customers Where It Hurts with Melissa Sargeant, CMO at AlphaSense
This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more. On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.
Pipeline Visionaries · Ian Faison, Melissa Sargeant, Qualified, Caspian Studios, AlphaSense
Audio is streamed directly from the publisher (media.casted.us) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.
On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.
---
“You can't show value for what you're providing, if you can't make a connection between the pain and what they're trying to achieve in their roles, particularly on a market intelligence platform.” - Melissa Sargeant, CMO, AlphaSense
---
Episode Timestamps:
*(02:49) - Melissa’s role at AlphaSense
*(05:11) - Segment: Trust Tree
*(10:35) - Utilizing marco-themed marketing
*(15:24) - Segment: The Playbook
*(16:17) - Why SEO is important for your website
*(17:22) - Customer pain points and how to solve them
*(26:33) - Segment: The Dust Up
*(29:46) - Segment: Quick Hits
---
Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
---
Links
- Connect with Melissa on LinkedIn
- Connect with Ian on LinkedIn
- Learn more about AlphaSense
- www.caspianstudios.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.