Dreamforce Mini-series Part 3: The Origins of Salesforce+ with Colin Fleming, SVP of Global Brand, Events, Product, Content, & Customer Marketing at Salesforce
This is part 3 in our special 3-part mini-series focused on Salesforce’s world-renowned Dreamforce conference. Part 3 features another fascinating interview with one of today’s brightest minds in marketing. Colin Fleming is the SVP of Global Brand, Events, Product, Content, & Customer Marketing at Salesforce. Colin and his team have been tasked with bringing Salesforce’s revolutionary new Salesforce+ product offering to life and planning its official launch at Dreamforce 2021. In this interview, Colin shares how Salesforce+ came to life, why he’s likened it to Salesforce’s version of Disney+, and what he’d do differently if given the chance to execute the massive Salesforce+ rollout all over again.
Pipeline Visionaries · Ian Faison, Colin Fleming
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Show Notes
“The content we're putting out is not transactional. It's not behind a gate. It's essentially there to help people be better at their jobs as salespeople or marketers or commerce individuals or admins or devs. It's really to help people be better. And we think organically that will help grow the business.” — Colin Fleming
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Episode Timestamps:
*(2:15) - Colin’s first job at Salesforce
*(2:40) - Life as driver for Red Bull racing
*(4:11) - The origins of Salesforce+
*(9:07) - Why marketers have underinvested in content
*(12:50) - Community building and long term investments
*(15:10) - Planning the rollout of Salesforce+
*(17:06) - How to think about educational + entertaining content
*(23:34) - The scale of Dreamforce and Salesforce+
*(29:20) - How Salesforce+ will organize its content
*(32:00) - How Salesforce+ thinks about advertising + partner relationships
*(37:00) - What surprised Colin about the Salesforce+ process
*(41:07) - What Colin would do differently about the Salesforce+ rollout
Sponsor
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Links
Connect with Colin on LinkedIn
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