Dreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy
This is part 2 in our 3-part mini-series featuring some of the legends responsible for building Salesforce’s storied Dreamforce conference. Part 2 features another insightful roundtable discussion with Kraig Swensrud, Founder & CEO of Qualified and former CMO of Salesforce, Linda Dunlap, VP of Strategic Events at Salesforce, and Dan Darcy, Chief Customer Officer at Qualified and former SVP of Global Enablement at Salesforce. On this episode, Linda, Kraig and Dan dive into the challenges of shifting Dreamforce from in-person to digital, the true meaning of understanding your audience, and how Salesforce plans to transform the future of B2B events marketing.
Pipeline Visionaries · Ian Faison, Dan Darcy, Kraig Swensrud, Linda Dunlap
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Show Notes
“My hires this year have not come from the event world. They've all come from the broadcast production world so that we can understand how to keep curating products that are going to be engaging to our viewers. We take that concept of ‘we've come here to tell a story.’ So we have to take advantage of all the tools and best practices out there in storytelling. And that means that we're not borrowing from the events world, we're borrowing from a completely different industry.” — Linda
Episode Timestamps:
*(1:47) Dreamforce’s inspiration going into a hybrid world
*(10:42) Hiring from different industries is a cheat code
*(20:38) Dreamforce’s secret unstoppable sauce
*(21:42) What to expect for the upcoming Dreamforce
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Connect with Linda on LinkedIn
Connect with Kraig on LinkedIn
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