Dreamforce Mini-series Part 1: The Legends that Built Dreamforce with Kraig Swensrud, Linda Dunlap, & Dan Darcy
With Salesforce’s world-renowned Dreamforce event right around the corner, we’re excited to release a unique 3-part mini-series with some of the legends who are responsible for building technology’s most famous marketing event. Part 1 features a roundtable discussion with Kraig Swensrud, Founder & CEO of Qualified and former CMO of Salesforce, Linda Dunlap, VP of Strategic Events at Salesforce, and Dan Darcy, Chief Customer Officer at Qualified and former SVP of Global Enablement at Salesforce. All three of these guests were front and center alongside Marc Benioff for the early development of Dreamforce, and Linda is currently leading the charge as the conference makes a dramatic shift to a hybrid physical and digital event. On this episode, the Dreamforce all-star trio covers the entire history of the legendary event. They share what the first-ever Dreamforce felt like, how the team was able to continually raise the bar year after year, how they took inspiration from Disneyland and Metallica, and how a B2B marketing event became the equivalent of a sold-out rock festival.
Pipeline Visionaries · Kraig Swensrud, Ian Faison, Linda Dunlap, Dan Darcy
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Show Notes
“There's something about the culture where you just take things on. There's not a lot of time to be overwhelmed or have fear. You go into a room and you're like, ‘all right, let's bring out all the ideas that would make this bigger.’ And then you just turn each one over to see what's possible and how it can work. There's not that space of, ‘oh my goodness, how are we going to do this?’ It's just like, ‘all right, you guys, let's just take this on. Let's go.’” — Linda Dunlap
Episode Timestamps:
*(6:40) Create the bar that others will want to try and raise
*(18:27) Having a vision and being intentional
*(19:10) It matters where you’re getting your inspiration from
*(29:38) The importance of having a backup plan
*(35:00) The epicenter of the keynote
*(44:16) Cultivating a fearless mindset
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Connect with Linda on LinkedIn
Connect with Kraig on LinkedIn
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