An SEO Masterclass with Justin Shriber, CMO of People.ai
This episode features an interview with Justin Shriber, CMO of People.ai, a revenue operations and intelligence platform that uses patented AI technology to transform business activities and maximize marketing ROI. Justin has over two decades of software and marketing experience, including previous stops as Vice President of Marketing at LinkedIn and Regional Vice President of Oracle’s Cloud CRM. On this episode, Justin explains why a website built for everyone is a website built for no one, why you shouldn’t think of your SEO strategy in broad generalities, and why you need to view your marketing effort as a system with each part reinforcing all the other parts.
Pipeline Visionaries · Justin Shriber, Ian Faison
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Show Notes
“The danger of the website is that you can attempt to make it all things to all people. We're very focused on two priorities for our website: First and foremost, it is a lead gen tool for us. And secondly, it is a platform for our thought leadership.” — Justin Shriber
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Episode Timestamps:
*(2:20) - How Justin got into demand gen
*(3:30) - What People.ai does
*(4:30) - The Trust Tree
*(17:20) The Playbook - Justin’s most uncuttable budget items
*(19:00) - A deeper conversation on SEO
*(28:35) - A marketing tactic that Justin thinks is fading away
*(29:30) - Justin’s favorite marketing campaign
*(34:00) - Justin’s least favorite campaign and why it didn’t work
*(37:40) - How Justin views his website
*(41:15) - Advice on marketing on LinkedIn
*(43:20) - The Dust-up
*(46:40) - Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Connect with Justin on LinkedIn
Check out the Legends of Sales and Marketing podcast
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