![[MASTERCLASS] How to Drive Revenue with Direct Mail and Taylor Swift w/ Jeffrey Mack](https://images.pod.co/qfqBXznwQrchuSZ3duNSXZCm3grskul9QCxzIB6j6wk/resize:fill:1500:1500/plain/artwork/5600c8f6-c62d-4dae-8fca-83e69ae65741/b2b-better-1-1759393329.jpg)
[MASTERCLASS] How to Drive Revenue with Direct Mail and Taylor Swift w/ Jeffrey Mack
Pipe Dream | A B2B Marketing Podcast · Jason Bradwell
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Show Notes
In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility.
We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift.
This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
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