How to Scale Community from Startup to IPO w/ Christina Garnett
Pipe Dream | A B2B Marketing Podcast · Christina Garnett
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Show Notes
In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.
We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth.
Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button.
Timestamps:
01:44 - When do you block on Twitter?
05:04 - How does community scale with a business?
11:57 - What does the make up of a customer advisory board look like?
16:56 - Finding the right balance between automation and humanity.
25:08 - How can you scale a community without sacrificing quality?
28:07 - Do you need dedicated managers for each micro community?
31:27 - Incentivising community members to act as your champions.
34:42 - Our love of hoodies.
38:53 - What's one thing you can do this week to improve your community member experience?
You can follow Christina on Twitter here.
And on LinkedIn here.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
Head over here: b2bbite.substack.com
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell/
Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.
Head over here: calendly.com/jasonbradwell/30-minute-consultation-call