How to Run Brand Campaigns That Actually Generate Revenue w/ Kyle Lacy
Pipe Dream | A B2B Marketing Podcast · Jason Bradwell
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Show Notes
I sit down with Kyle Lacy, CMO of Jellyfish.
We talk about how to build a balanced marketing strategy against revenue and brand targets, why investing in experiences is so important - even in this macroeconomic climate - and how a tiny Golden Llama statue generated thousands in revenue for his company.
Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?
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