How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver
Pipe Dream | A B2B Marketing Podcast · Jason Bradwell
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Show Notes
Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change.
We talk about Modo's approach to content marketing, specifically its play into building a media brand.
Key discussions include:
- The intersection of sales and marketing at Modo and the collaborative effort to produce customer-centric content.
- The effectiveness of video content and podcasts in storytelling and audience engagement.
- Challenges in measuring content marketing success and aligning with business objectives.
- Modo's future plans, including a rebranding effort and global expansion, while maintaining its unique position in the energy sector.
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