How To Make Anonymous Case Studies Work for You w/ Joel Klettke
Pipe Dream | A B2B Marketing Podcast · B2B Better
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Show Notes
In this episode, I speak with Joel Klettke, Founder of Case Study Buddy.
We had a great conversation on B2B case studies - namely, how to create ones that stand out from the usual legal-has-killed-all-joy-from-this-piece-of-content crap that fills our feeds.
We also covered a topic near and dear to my heart - what can I do to convince a sceptical customer to sign off a case study? There are a bunch of different methods Joel shared, but the one that stood out to me was creating an 'anonymous' case study.
Follow Joel here - https://www.linkedin.com/in/joelklettke?originalSubdomain=ca