How to Become a Media Company w/ Andrew Davies
Pipe Dream | A B2B Marketing Podcast · B2B Better
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Show Notes
In this episode, I talk to Andrew Davies, CMO of Paddle.
We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product.
This is a must-listen for any B2B brands who have ever asked themselves "Should we build a media company?"
Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter
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