PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

🎧 636: Ilana Wechsler — Simple Google Ad Strategies That Actually Generate Photography Bookings Ever feel like Google Ads are too confusing, too expensive, or just a waste of money? Ilana Wechsler of TeachTraffic.com is back to prove otherwise — and to show photographers exactly how to make ads work without wasting time or cash. With over $30 million in ad spend under her belt, Ilana breaks down what really matters — from choosing the right campaign type to knowing when it’s your ads (or your website) holding back bookings. In this episode, we unpack: • Why Google Ads still matter for local photographers (even with AI on the rise) • The trap of Performance Max campaigns — and smarter alternatives • Google vs Facebook: which really drives more bookings • The mindset shift that changes everything — from cost-per-click to cost-per-lead • A simple campaign setup that saves hours and consistently brings in quality enquiries If you’ve ever written off ads as “too hard,” this one will change your mind — and might just change how you get clients. The post 636: Ilana Wechsler – Simple Google Ad Strategies That Actually Generate Photography Bookings appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What does it really take to build a profitable photography business around destination elopements? Maddie Mae was one of the first to go all-in on this niche, and she’s since photographed over 300 elopements in more than 40 countries. In this detailed interview, she shares the business lessons learned along the way — from managing crazy travel schedules and client expectations to using SEO, Pinterest, and Instagram to keep enquiries flowing. We also talk about building trust that sparks referrals, future-proofing marketing, and keeping your vision front and centre while still delivering an incredible client experience. If you’ve been thinking about shifting direction, refining your marketing, or just want a peek into how a pioneer of elopement photography runs her business, you’ll love this one. Have a listen and see what ideas you can put into play. The post 635: Maddie Mae – How to Run a Profitable Destination Elopement Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

What happens when you leave behind a successful pet photography business, move countries, and start again from zero? That’s exactly what Kirstie McConnell has done—twice. From being South Australia’s first specialist pet photographer to building €5,000+ luxury portrait sessions in Italy, she’s now preparing to relaunch back home in Australia. In this episode, Kirstie shares the real strategies behind her reinventions: outreach that landed high-spend clients, SEO that quietly fuelled bookings, and the sales experience that boosted her average order value. If you’re considering a pivot, a relaunch, or simply want to raise your game, this conversation is packed with lessons you can put to work in your own business. The post 634: Kirstie McConnell – From Pets to Premium Portraits, Reinventing a Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Ever wondered how to build a photography business that’s profitable, flexible, and actually fun to run? In this episode, I chat with Portland-based family photographer Rebecca Hunnicutt, who’s managed to balance school portraits, family sessions, kids’ photo camps, and even an education brand — all without burning out. Rebecca shares her smart strategies for filling slow seasons, running model calls that attract the right clients, and pricing in a way that boosts print and album sales. She also dives into the mindset shifts and automation hacks that make it possible to juggle multiple income streams while still making time for family life. If you’re ready to explore new ways of working that keep photography exciting and profitable, you’ll love this conversation with Rebecca. Hit play and take away practical ideas you can use straight away. The post 633: Rebecca Hunnicutt – Building a Profitable, Adaptable & Fun Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.