Regional Digitalization Strategies: CRM and AI in LATAM, Europe, and the US
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Show Notes
In this episode of Pharma Insights, the panel discusses the impact of digital transformation, particularly CRM and AI, on customer engagement in the pharmaceutical industry across different regions including Latin America, Europe, and North America. The conversation highlights the unique challenges and trends in these regions, the importance of data management, and inspiring examples of AI implementation.
🎯 Key Topics:
🔹 Regional Digitalization Strategies: Discover unique CRM and AI approaches in LATAM, Europe, and the US.
🔹 Innovation Drivers: See how AI accelerates pharma innovation, reshaping business processes.
🔹 Real-World Success Stories: Learn how industry leaders are implementing digital solutions to enhance operations and customer engagement.
🔹 Future Outlook: Uncover upcoming trends in digitalization and their impact on pharma's future.
👥 Meet Our Speakers:
✨ Sanjay Choubey – VP & CIO/CDO (North America) at Dr. Reddy's Laboratories
✨ Stefan Turnwald – Founder & CEO
✨ Alex Sanghikian, MBA, MSc – Digital Business, CRM, Data & Innovation Manager at Sandoz
🎙 Hosted by Platforce’s Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.