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Show Notes
Unlock the power of omnichannel for crafting successful marketing strategies. ✨ Points on our agenda: Personalizing HCP interactions, Channel integration challenges, AI's impact on pharma efficiency, and much more! 🚀
💬 Speakers and moderator
🔹 Ben Keppie, Pharmaceutical Consultant at twentyeightb (28b Ltd)
🔹 James Turnbull, Founder at Camino
🔹 Manuel Mitola, MBA, Sr. Manager of Omni-channel Marketing and Digital Transformation.
🎙️ Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.
✨ This episode of Pharma Insights shines a spotlight on the transformative power of omnichannel strategies in the pharmaceutical and life sciences industries. With a focus on practical, AI-driven approaches, we delve into how pharma sales teams can enhance HCP engagement, using tailored marketing messaging for diverse channels, boosting their sales effectiveness in today’s increasingly competitive and digitalised age.