Integrating Sales and Marketing for Enhanced HCP Engagement
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Show Notes
We had the privilege of hearing Mehrnaz Campbell and Harmeet Seth discuss traditional and innovative approaches for optimizing pharma and life sciences team experiences. 🚀
💬 Speakers and moderators
✨ Mehrnaz Campbell, Founder & CEO at Cheemia, and author of the book “The Omni Advantage: Accelerating Behavioral Change with Omnichannel in Pharma Sales Engagement."
✨ Harmeet Seth, Healthcare Marketing Consultant at Harmeet Sehra Ltd., and Senior Advisor specializing in Omnichannel Marketing and Data-Driven Strategies.
🎙️ Moderated by Juliana Maria Kreisel and Stefan Repin from Platforce.
In this episode of Pharma Insights, we discussed the omnichannel strategies and the importance of collaboration between sales and marketing.