Episode 10 - Building Brand Bonds with BC Henschen

This week we are joined by a pillar in the pet industry, BC Henschen, to talk about what to look for in a brand, including quality, manufacturing processes, transparency, and partnerships. We also cover everything from how to research brands through publications, touring manufacturing plants, building transparent and positive relationships with brands and distributors, using social media and collaborating with content creators, when to remove a brand from your shelves, and so much more.

Connect with BC Henschen:

https://www.facebook.com/indianabc/

Email: [email protected]

Connect with the Pet Shop Girls!

Find us everywhere: https://linktr.ee/petshopgirls

Connect with Carly (House of Paws):

https://www.instagram.com/houseofpawsboutique

https://www.tiktok.com/@houseofpawsboutique

https://www.facebook.com/houseofpawsboutique

Connect with Sherry (Odyssey Pets):

https://www.facebook.com/odysseypets

https://www.instagram.com/odysseypets

https://linktr.ee/odysseypetsdallas

Connect with Pet Product News:

https://www.petproductnews.com/

https://www.facebook.com/PetProductNews

The Pet Shop Girls Podcast is for informational and educational purposes only. The views and opinions expressed by our hosts and guests are their own and do not necessarily reflect those of any sponsors or partners. Any business, marketing, or pet care advice shared on this podcast is general in nature and may not apply to your specific situation. The Pet Shop Girls Podcast and its hosts are not liable for any outcomes related to the use of the information discussed.

This episode includes paid advertising.