Pet Business Disruptors

In this episode, Clayton sits down with John and Lisa Bryson, the president and vice president of Tranquil Tails, at SuperZoo 2025. They share their unique journey from diverse backgrounds - John's transition from law to small business and Lisa's experience in neonatal intensive care and retail—to create a product aimed at alleviating pet anxiety through a non-toxic pheromone diffuser. They also discuss the growing awareness of pet anxiety, particularly in cats, and the innovative solutions Tranquil Tails offers, including a plug-in diffuser and a spray formulation for travel. KEY TAKEAWAYS John transitioned from a law career to the family business after a personal tragedy, leading to the development of Tranquil Tails, a company focused on calming products for pets using pheromones. Tranquil Tails offers a plug-in heated diffuser that releases a non-toxic pheromone blend to help alleviate anxiety in pets, particularly dogs and cats. The product is based on years of research and aims to address the growing issue of pet anxiety. There is a noticeable shift in pet ownership dynamics, with more people treating pets as family members. This has led to increased awareness of pet anxiety, particularly in cats, which have historically been underserved in the pet product market. Entering the pet market involves navigating significant challenges, including competition from established brands and the complexities of retail partnerships. The company is focusing on direct-to-consumer sales through their website and Amazon to build their brand. The founders see potential in expanding their product line to address issues related to aging pets and are committed to innovation in the pet care space. They emphasise the importance of adapting to market changes and consumer needs while maintaining a focus on safety and efficacy. BEST MOMENTS "We talked to our supplier about this pheromone and we said, wait a minute, maybe we could put this in the pad." "The pheromones that we are using in our formulation are mammillary." "The interesting thing is, the difference between animals and humans is you don't get the placebo effect in animals." "If a pheromone can be used to alleviate that bad behaviour, a lot of these dogs that are put down don't have to be put down." "It's not how many times you fall down, it's how many times you get back up." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Today, Clayton interviews Peter Reid, the president of Marshall's Petcare, the leading ferret company in America. Peter shares the fascinating history of the family-owned business, which began in 1939 with the breeding of ferrets for hunting. He discusses the evolution of ferret care, including the introduction of early neutering techniques and the development of specialised products tailored to ferrets' unique nutritional needs. The conversation also touches on the changing landscape of the pet industry, the importance of maintaining pet sales in stores, and the challenges posed by regulations in various states, particularly California. KEY TAKEAWAYS Founded in 1939 by Gilman Marshall, the company has evolved from breeding ferrets for hunting to becoming the leading ferret company in the U.S. and globally, adapting to changes in pet ownership and regulations over the decades. The company emphasises the unique dietary needs of ferrets, highlighting that they are obligate carnivores. Marshall's Petcare has developed specialised food that caters to their short digestive systems, ensuring better health and nutrition compared to standard cat food. The ferret community is described as a family, with strong customer relationships. The company actively listens to customer feedback to develop new products and improve existing ones, fostering a sense of belonging among ferret owners. The landscape of the pet industry has shifted from independent retailers to corporate dominance, which has affected the knowledge and expertise available to consumers. The company advocates for maintaining pet sales in stores to ensure proper care and regulation. Marshall's Petcare is focused on expanding its product range, including single-source protein treats and innovative litter solutions. The company is also preparing for potential regulatory changes regarding ferret ownership, particularly in states like California. BEST MOMENTS "Our company's a four generation family-owned business. Gilman Marshall was fascinated with ferrets and he started breeding them." "We wanted to give you all the products you need from A to Z to have the best life that it can have." "The way the ferret market is in the US is very different to the UK." "We are big proponents for keeping pets in pet stores. The consumer having a choice to where they want to acquire their pet." "We're really hot on single source protein right now: great single-source protein treats, you know, from little minnows to chicken hearts." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Clayton talks to Al Sherrington, the founder of Bandaby, a company dedicated to revolutionising hamster care. Al shares his journey from working in big tech to recognising the dire need for better hamster welfare products after a visit to a pet store revealed the poor quality of cages and accessories still being sold. He discusses the importance of creating a home for hamsters that prioritises their welfare, emphasising the need for larger enclosures, proper bedding, and engaging environments KEY TAKEAWAYS There is a significant lack of awareness regarding hamster welfare in the pet industry, with many traditional products being harmful or inadequate for their needs The design and aesthetics of hamster enclosures play a crucial role in attracting first-time buyers. By creating visually appealing and functional homes, it is possible to encourage better welfare practices Extensive research and engagement with welfare organisations and rescue centres are essential for understanding the needs of hamsters The current pet retail market often prioritises instant gratification, leading to poor purchasing decisions. There is a need for a shift towards more thoughtful buying practices BEST MOMENTS "Everyone else is selling cages, we want to sell a home." "Animals should not be bought like a Happy Meal from McDonald's." "I think you can have an amazing home from a welfare point of view and still encourage all the enjoyment of having a hamster." "If you show people what's possible, how many other people will consider them as an alternative pet?" HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton engages in a heartfelt conversation with Rachel Sheppard, the director of ventures at Mars Petcare, and Shea Cox, a veterinarian and co-founder of Honor Pet, a startup focused on end-of-life care for pets. They delve into the often-overlooked topic of pet end-of-life care, discussing the complexities and emotional challenges faced by pet parents during this difficult time. Shay shares insights on how Honor Pet aims to transform the experience by providing comprehensive services, including pre-planning, quality-of-life consultations, and memorial experiences, all designed to centre the pet parent in the process. Rachel highlights the importance of the Leap Venture Studio Program in supporting innovative pet care solutions and fostering a network of founders dedicated to improving the lives of pets and their owners. KEY TAKEAWAYS There is a significant gap in awareness among pet parents regarding end-of-life care options, such as hospice and in-home euthanasia. Many pet owners are unaware of the resources available to them during this difficult time. Honor Pet aims to provide a comprehensive suite of services that includes pre-planning, quality-of-life consultations, euthanasia, cremation, and grief support. This approach focuses on creating a supportive environment for pet parents and their families. Initiating discussions about end-of-life care early in a pet's life can help pet parents make informed decisions and reduce feelings of guilt and regret when the time comes to say goodbye. Veterinarians often face time constraints and limited training in end-of-life care, which can hinder their ability to provide adequate support to pet parents during these critical moments. This highlights the need for specialised services like those offered by Honor Pet. The LEAP program at Mars Petcare provides valuable resources and networking opportunities for start-ups in the pet care industry. It focuses on investing in companies that address significant challenges in pet care, allowing for a broader impact beyond traditional profit-driven models. BEST MOMENTS "Somewhere along the lines, veterinarians became the gatekeepers of death, and we're here to change that model." "74% of senior pets don't see a veterinarian in the past 18 months of life." "Pets should not be placed in trash bags following their death." "You can now screen for a lot of the major cancers that dogs end up getting diagnosed with." "Don't let rejection stop you; ask how you can improve." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton sits down with Jo Boughton-White, the managing director of Dorwest Herbs, a long-established brand in the pet supplement industry. Jo shares the fascinating history of Dorwest, which began in 1948 with her grandfather's quest for herbal alternatives for his ill wife. They delve into the evolution of the supplement market, the importance of quality and compliance in product manufacturing, and the shift from reactive to proactive health solutions for pets. KEY TAKEAWAYS Dorwest Herbs has a rich history dating back to 1948, founded on a commitment to high-quality herbal products for pets. The company has maintained its focus on quality and compliance, evolving from a niche market to being recognised in independent pet stores. The brand's expansion into independent pet shops has been organic, driven by demand rather than aggressive marketing tactics. This approach has allowed them to build strong relationships with retailers who are knowledgeable about their products. There has been a noticeable shift in the supplement market from reactive solutions (addressing specific health issues) to proactive health maintenance. Consumers are increasingly interested in daily supplements to keep their pets healthy, reflecting a broader trend in pet care. Dorwest Herbs emphasises stringent quality control measures, including a comprehensive quality management system, traceability of ingredients, and regular inspections. This commitment ensures that their products meet high safety and efficacy standards. BEST MOMENTS "He decided to start looking at herbals for her mainly, and then his interest just expanded." "We want to be the professional choice, if you like, the quality choice." "Buying online is literally when you know what you want and you're just going to buy it." "I think the reality is with Amazon, as much as I instinctively hate it, it's like a necessary evil." "It's not about short term profits, because I'm not looking to sell." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton sits down with Scott Kirby, co-founder of Compare Funding, to explore the evolving landscape of funding in the pet industry. Scott shares his journey from being a chartered accountant to focusing on providing transparent access to funding for businesses of all sizes. The discussion delves into the challenges faced by start-ups in securing investment, particularly in the wake of the COVID boom, and the shift in investor expectations towards profitability and validated business models. They also touch on the importance of understanding costs, the risks of relying solely on equity financing, and the potential of debt financing as a viable alternative. KEY TAKEAWAYS Businesses often overlook traditional funding routes like debt financing, which can be more suitable for working capital needs compared to equity investment. It's crucial to assess the specific funding requirements and explore all available options. Before seeking investment, it's important to validate business ideas through market research and feedback. Engaging with potential customers can provide insights into product viability and pricing, reducing risks associated with launching new products. A deep understanding of costs, margins, and pricing strategies is vital for business success. Entrepreneurs should track their expenses closely to ensure they are not overspending on customer acquisition or underpricing their products. Relying on a single sales channel can be risky. Businesses should aim to diversify their distribution strategies, utilising platforms like Amazon, DTC sales, and social media to reach a broader audience and mitigate risks. Investors are increasingly looking for businesses with a clear path to profitability and sustainable growth. Companies must demonstrate traction and a solid business model, rather than relying solely on the potential for high returns without a proven track record. BEST MOMENTS "What we're trying to do is help businesses access cash that's right for their business, but making sure they also understand the true cost of that." "I think you only had to have half an idea a few years ago to get funding, whereas now it is incredibly difficult." "There's a huge amount of investor demand in AI-based businesses, so more capital is getting segregated into other industries." "If you've got a successful, stable business, what happened if I could release the working capital from all the customers that owe me money?" "The more awareness you can have early on of where those potential risks are, the better." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton interviews Hanna Mandelbaum, founder of Evermore Pet Foods, one of the pioneering companies in the fresh frozen dog food market in the United States. Hanna shares her unique journey from being a dog walker in New York City to launching a successful pet food brand in 2009, driven by a personal story of a client whose dog battled cancer. They delve into the challenges of scaling a pet food business, the importance of sourcing high-quality ingredients, and the evolution of the fresh food category in the pet industry. KEY TAKEAWAYS The company was founded in 2009 by Hanna Mandelbaum and her business partner Alison, who initially started cooking dog food for a client whose dog was diagnosed with cancer. This personal story and commitment to dog health laid the foundation for the business. When Evermore started, fresh frozen dog food was not widely accepted. The founders faced significant challenges in educating retailers and customers about the benefits of their product, often resorting to grassroots marketing efforts to gain traction. Initially operating as a B2B company, Evermore transitioned to a D2C model due to unsustainable margins in distribution. This shift allowed them to have better control over their sales and customer relationships, ultimately leading to increased revenue. Evermore emphasises sourcing high-quality, ethically produced ingredients, including grass-fed meats. They are transparent about their suppliers, which helps build trust with customers and differentiates them from competitors who may use lower-quality ingredients. The company is looking to expand its product line to include cat food and treats, as well as plans to build its own facility. This would provide greater control over production and allow for more experimentation with new products, enhancing their offerings in the pet food market. BEST MOMENTS "I like to say I didn't choose the dog food life. The dog food life chose me." "We were very lucky because just at that time, Allison had finished working at a separate camp." "It was like such an uphill battle." "We were the first food in the category to have distribution at that level." VALUABLE RESOURCES https://www.evermorepetfood.com/ HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton interviews Chris and Katie from the Animal People Recruitment Company. The trio discusses the origins of the business, their passion for the pet and animal health industry, and the unique challenges and successes they have encountered in their recruitment work. They delve into the importance of cultural fit in hiring, the value of transparency in salary negotiations, and share amusing anecdotes from their experiences in the industry. KEY TAKEAWAYS The recruitment company focuses on the pet and animal health industry, offering specialized services for commercial roles within these businesses. Emphasizing the significance of understanding and assessing cultural fit for candidates in the recruitment process to ensure a good match with the company. Encouraging candidates to be authentic in their applications and interactions, showcasing their passion and skills relevant to the role. Highlighting the importance of open and honest discussions about salary expectations and avoiding ambiguity in salary bandings. Observing trends such as a focus on the human-animal bond, innovation in products like freeze-dried raw food, collagen, and CBD products, and a growing emphasis on cat-related brands and products. BEST MOMENTS "Recruitment done well will be the best money that you ever spend for your business, because without the right people in your business, you are nothing." "60% of our candidates placed last year came from outside of industry." "AI will never be able to really do what we do, and that's really get under the skin of someone and make them feel authentic enough to be themselves." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

In today's episode, Clayton interviews Dr. Conor Brady, a prominent figure in the raw pet food movement and founder of Dr. Brady's Supplements. Dr. Brady shares his unique journey from studying zoology and animal behaviour to becoming a thought leader in canine nutrition. He discusses the challenges he faced while manufacturing raw dog food, including the importance of understanding cash flow and pricing strategies. KEY TAKEAWAYS It's crucial to recognise that not all pet owners are willing to invest in high-quality products. Identifying and targeting a specific niche can lead to more effective marketing and sales strategies. When selling products, especially in the pet industry, it's important to communicate benefits clearly and concisely. Overloading potential customers with information can lead to disengagement. Setting the right price is essential for profitability. Offering high-quality products at too low a price can lead to financial strain and burnout, as it may not cover the costs of production and labour. Many lessons in business come from hard-earned experiences. Understanding the importance of cash flow, margins, and the need for professional help in areas like accounting can significantly impact a business's success. Recognising that most consumers are reactive rather than proactive can help tailor marketing strategies. Providing solutions to immediate problems can be more effective than trying to educate consumers on broader topics. BEST MOMENTS "I'm not a vet. That's going to be my tagline from now on." "You need to go talk to this guy up in the mountains. He just lives in the woods, and he gives advice." "If you want to help millions of dogs, you need to be profitable." "You can talk people out of a sale." "Most buyers are reactive, not proactive." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton engages in a lively conversation with Mike and Olga Rasmussen, founders of Melagris, a natural dog treat company based in Poznań, Poland. The trio delves into the origins of Melagris, tracing its roots back to the mink food market and the pivotal shift towards dog treats following the passing of Olga's father. They discuss the evolution of the pet treat industry, sharing anecdotes about their early days, the challenges of sourcing quality ingredients, and the cultural differences in pet food preferences across Europe. The episode also touches on the impact of Brexit on trade, the complexities of supply chains, and the growing acceptance of unconventional pet treats like horse and camel products. KEY TAKEAWAYS The company initially started with mink food but shifted focus to natural dog treats after the mink market declined. This transition was influenced by personal circumstances and a growing interest in the dog treat sector. Since its inception, the business has evolved significantly, particularly after participating in trade shows like Interzoo. The founders have learned to adapt their product offerings based on market demands and customer preferences. Different European countries exhibit varying preferences for pet products. For instance, Scandinavian markets prefer cleaner products without hair, while the Dutch market is more experimental and open to trying new items. The trio discuss the complexities of building a reliable supply chain for natural treats, especially post-Brexit. Increased costs and regulatory requirements have made exporting to the UK more challenging, but established relationships with customers have helped maintain business. Mike and Olga highlight the difference between natural treats and more commoditised products. Natural treats are seen as healthier options for dogs, but they come with challenges in consistency and quality due to the variability of natural ingredients. BEST MOMENTS "After my dad passed away, I had to choose if it's like a mink market I want to get into and develop or is it more treats." "The beauty of getting involved with things like Natural Treats is, like, if you just wanted to get involved tomorrow, you can't just pick up a phone." "I think the energy costs, you know, because anything you do is always energy involved." "Dogs just love actual pieces of meat at the end of the day." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Clayton interviews Rob Downey, the president of Annamaet Pet Foods, as he shares his own fascinating journey into the dog food industry. Rob recounts his early experiences with dogs, including his passion for sled dog racing and a life-changing encounter with a moose that nearly cost him his life. He discusses the evolution of pet nutrition, highlighting the importance of proper dietary balance and the shift towards premium pet foods over the years. KEY TAKEAWAYS The journey into the pet food industry began with a deep-rooted passion for dogs and a pivotal experience involving a sled dog that led to a focus on canine nutrition. This passion has driven the development of high-quality pet food. Over the years, there has been a significant shift in understanding pet nutrition, moving from outdated beliefs about protein restriction in aging dogs to recognising the need for higher protein levels as dogs age. This evolution reflects a broader trend in the humanisation of pets. Building a successful pet food company requires not only knowledge of nutrition but also the ability to create palatable products. Initial challenges included ensuring that the food was appealing to even the pickiest of dogs, which was crucial for market acceptance. The company emphasises a science-based approach to nutrition, with a team that includes a board-certified veterinary nutritionist. This commitment to research and transparency helps maintain credibility and relevance in the competitive pet food market. As dogs live longer due to improved nutrition, there is a growing need to address geriatric health issues. The company is developing specialised formulas and supplements to support the health of aging dogs, reflecting a proactive approach to pet wellness. BEST MOMENTS "Honestly, it's all I've ever wanted to do is work with dogs." "I changed the diet. And not only did Heidi get better, but the whole dog team performed better." "It doesn't matter how good the nutrition is, if the palatability isn't there, it's not going to matter." "I always tell people that a normal healthy dog won't starve himself because he doesn't like the taste of the food." "The humanisation of pets... 92% of pet owners now consider them pets to be an essential part of the family." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton interviews Skyler Crook, head of international sales for Bosco and Roxy, a family-run pet bakery. Skyler shares how the business grew from a small kennel baking dog cookies in their kitchen to an 85,000 square foot gourmet dog treat facility. They discuss overcoming financial hurdles, navigating retail partnerships, and creating a new market for pet celebrations. KEY TAKEAWAYS Bosco and Roxy’s began as a small family project making dog brownies in their home kitchen, eventually growing into a massive, custom-built 85,000 square foot bakery dedicated to gourmet dog cookies. This journey highlights the company’s impressive scale-up from humble beginnings to a major player in the pet treat industry. Entering deals with major retailers like PetSmart and Target brought both opportunity and peril. At one point, Bosco and Roxy’s risked everything on a massive private label order for PetSmart—only to have it cancelled at the last minute. Bosco and Roxy’s helped pioneer the “bakery” category in pet retail, positioning their treats as impulse buys with high visual appeal. Their strategy focused on premium presentation to tap into the humanisation trend in pet ownership. With 70% of their business now in the US, Bosco and Roxy’s faces ongoing uncertainty due to trade tensions and tariffs. This has accelerated their push into new markets like the UK, EU, and Australia, while also prompting considerations for US-based manufacturing to mitigate tariff risks. BEST MOMENTS "It’s a social media-driven product; it’s a tearjerker, a heart-squeezer. You look at it and think, 'I’m a bad parent if I don’t do something for my dog.' I’m a bad pet parent if I don’t celebrate my dog’s birthday. And then, of course, if you have more than one dog, everyone needs a cookie. It’s really a product positioned to make you feel good, and it’s so widely available to any dog owner." "It’s scary to be a Canadian today, especially with a company that does 70% of our business across the border. When all the political turmoil and trade war started, it devastated us." "I know that in the past, since our product literally looks like a human cookie, there’s been concern from food and beverage retailers about making it clear it’s a dog treat. But if the industry is open to working through that, we’re very open to creating solutions together." "We just want to help people celebrate with their dogs and keep making more cookies for all occasions." "I mean, you could eat our dog treats—I never want to say you can’t. You absolutely can, but I am legally bound to say you cannot." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton sits down with Nathan Dunleavy, a passionate mentor in the dog walking industry. Nathan shares his journey from a corporate banking background to becoming a successful dog walker and mentor, highlighting the challenges and opportunities within the pet services market. Nathan emphasizes the value of building relationships with clients and diversifying income streams through additional services like pet sitting and product sales. KEY TAKEAWAYS Mentorship vs. Coaching: The distinction between mentorship and coaching is emphasized, with mentorship being described as a softer, more supportive approach aimed at helping individuals navigate the complexities of running a dog walking business. Business Background: The speaker's previous experience in corporate banking provided valuable insights into business processes, which are now applied to help dog walkers and pet sitters establish and manage their businesses effectively. Market Gaps: There is a recognized gap in support and resources for dog walkers compared to other pet service professionals, highlighting the need for structured guidance and mentorship in the dog walking industry. Diversifying Income Streams: Expanding services beyond dog walking, such as pet sitting, pet care, and even selling pet products, can create additional income streams and enhance business sustainability. Value of Relationships: Building strong, long-term relationships with clients is crucial in the dog walking business, as it fosters loyalty and opens opportunities for upselling products and services, ultimately leading to a more stable income. BEST MOMENTS "I'm not a coach, I'm a mentor. I hate the word coach. There's a bloody coach for everything nowadays." "There just wasn't like any set guidelines or procedures that you need to do this." "If you pay for a five-pound haircut, you're going to get a haircut that looks like you've paid a fiver." "People do want their dogs to be well looked after, and they're happy to pay that premium now." "You could be the best dog trainer in the world, but you could be a shit business owner." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Today, Clayton interviews Milka Tesla, the owner of Passion for Food and director of Nordic Pet Food Events in Norway. Milka shares her journey into the pet food industry, highlighting her background in animal science and feed technology. She discusses the evolution of pet food, the importance of ingredient quality, and the challenges of formulating products that meet both nutritional standards and consumer expectations. KEY TAKEAWAYS The journey into the pet food industry often begins with a strong educational foundation in animal science and feed technology, which can lead to roles in product development and nutrition. The pet food industry has evolved significantly over the years, with a shift towards higher quality standards and a greater focus on the nutritional content of products, moving beyond just meeting basic needs. There is a growing interest in natural and minimally processed pet foods, with consumers increasingly concerned about the ingredients and their health benefits, leading to a demand for transparency in labelling. The digestibility and nutritional value of ingredients can vary significantly based on how they are processed. Understanding the effects of processing methods is crucial for formulating effective pet food. The pet food market is influenced by trends, such as the rise and fall of grain-free diets and the exploration of alternative proteins. Companies must adapt to these trends while maintaining product quality and affordability. BEST MOMENTS "I am responsible for the product development and nutrition and formulation." "In the pet food industry, you have companies that are really interested in this business because they see it's growing." "You cannot do this without preservatives. It's simple as that." "The trends come and go, the science stays." "I believe in the science. And I remember seven, eight years ago, I was discussing with the prince pet food." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

This week Clayton interviews Victor Carpio, the founder of InventorCat, a company dedicated to improving feline dental health. Victor shares the inspiration behind his innovative product, the dental wand, which was born out of his personal struggles to care for his cat's teeth. He discusses the challenges faced by cat owners in maintaining their pets' dental hygiene and the misconceptions surrounding cat care. The conversation delves into the broader pet industry, highlighting the underserved market for cats compared to dogs, and the evolving consumer behaviours that are beginning to prioritise feline well-being. Victor also reflects on his experience with Dragon's Den, the importance of education in pet care, and his plans for future product development, including a dog-friendly version of his dental solution. KEY TAKEAWAYS Origin of InventorCat: The business was founded out of a personal need to address dental health issues in cats, stemming from the founder's frustrating experience trying to brush his own cat's teeth. Market Gap for Cat Products: There is a significant gap in the pet industry regarding cat products, particularly in dental care. Many cat owners are unaware of the importance of dental hygiene, leading to a high prevalence of dental disease among cats. Innovative Product Development: The dental wand was developed through extensive research and collaboration with feline dental experts, focusing on creating a product that encourages cats to engage in dental care through play rather than traditional brushing methods. Challenges in Customer Acquisition: The business faces challenges in customer acquisition due to the nature of the product, which does not require frequent repurchases. The strategy includes expanding into retail to increase visibility and sales. Growing Interest in Cat Health: There is a growing trend among cat owners to prioritize their pets' health and well-being, particularly in the wake of the pandemic, leading to increased demand for innovative cat products that address various health issues. BEST MOMENTS "I realised how big of an issue this is because in the UK, 85% of cats over the age of three show signs of dental disease." "If you look at the evolution of the dog...cats, there's still a lot of people who let their cat out all day." "I think the industry is further behind than the changes in consumer behaviour." "We are the world's first cat-friendly toothbrush. Truly cat-friendly because the cat is 100% in control of brushing." "It's not that these people who are going into grocery...don't want to give better, they just don't have the knowledge." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Today, Clayton interviews Clayton Grimes, a Business Development Manager at Naturediet Pet Foods, a well-established player in the independent pet trade. They discuss Grimes' journey into the pet food industry, starting from his role as a warehouse operative to his current position in sales and marketing. The conversation delves into the evolution of Nature Diet, including its transition from frozen to wet food in Tetra Pak packaging, and the challenges faced along the way. Grimes shares insights on the importance of building relationships with independent pet stores, the value of attending trade shows, and the significance of product quality and support in driving sales. KEY TAKEAWAYS Clayton has a diverse background in the pet food industry, starting as a warehouse operative and progressing through various roles, including marketing and sales, before becoming a Business Development Manager at Naturediet Pet Foods. Naturediet Pet Foods transitioned from trays to Tetra Pak packaging about seven years ago, which has positioned them uniquely in the market. This shift aimed to enhance sustainability, as Tetra Pak is primarily made of recyclable materials. Building strong relationships with independent pet stores is crucial. The guest emphasises the need for ongoing support, communication, and understanding the specific needs of each store to effectively sell the product. Attending trade shows and local events is seen as vital for engaging with customers directly, allowing them to sample products and fostering brand loyalty. The guest believes that personal interactions at these events can significantly impact sales. Working with wholesalers can be complex, especially when they have their own brands to promote. The guest highlights the importance of collaboration and understanding the wholesalers' needs to successfully distribute Naturediet’s products. BEST MOMENTS "I think it's been hard to recover from that in certain degrees." "I believe in the product is that good that if people can try it and love it, that's where it goes." "It's nice to be on the road to recovery, so to speak, and to be on the really positive." "I think the Tetra packs are great for the market." "You have to be a people person. You don't sell anything; you don't take no money." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton sits down with Craig and Ross from Dofos, a third-generation pet shop brand with a rich history. They discuss their journey of transforming a struggling traditional pet shop into a thriving retail business amidst the challenges posed by e-commerce and the pandemic. Craig and Ross also share their experiences of redefining their brand identity, moving away from selling live animals, and focusing on natural products and dog grooming services. KEY TAKEAWAYS Craig and Ross discuss the evolution of their pet shop, highlighting its 70-year history and the transition from selling live animals to focusing on natural products and services like dog grooming. This shift reflects changing consumer preferences and ethical considerations in the pet industry. Emphasising the importance of customer relationships, the guests advocate for creating a welcoming environment in their shops. They believe that engaging with customers on a personal level, such as offering coffee or treats for their pets, fosters loyalty and enhances the shopping experience. They reveal the significance of streamlining operations to improve customer service. By implementing effective inventory management systems and reducing the workload on staff, they aim to ensure that employees can focus on providing quality service rather than being overwhelmed with stock management. Craig and Ross share their experiences during the COVID-19 pandemic, noting how they seized opportunities to expand their business despite the challenges. They highlight the importance of being adaptable and responsive to market conditions, which allowed them to thrive during a difficult period. BEST MOMENTS "We always wanted an EPOS system, so it was our goal, like, get that store, and save up for an EPOS system and then that'll make us rich." "We focused purely on the identity. Proud not to do Nestle. Proud not to do Mars." "If you go back to when I was a kid, 80s and 90s, there wasn't really a viable way for people to buy things like hamsters and birds." "We were on the verge of rebranding, complete rebrand, because we felt that shops don't close because they're good." "People don't actually give a fuck about a lot of it. You can sometimes go over and above for a customer and just confuse them." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton sits down with Nick, co-founder of The Canine Menu, a unique hospitality company focused on providing high-quality food and experiences for dogs. Nick shares insights into the evolution of the pet industry, particularly how the pandemic has transformed dog ownership and the demand for dog-friendly spaces. He discusses the challenges of entering the pet food market without a traditional background in the industry, emphasising the importance of hospitality principles in their business model. KEY TAKEAWAYS The canine menu positions itself as a hospitality business for dogs rather than a traditional pet food brand. This distinction emphasises the importance of creating a unique and premium experience for customers, similar to what one would expect in a human hospitality setting. The co-founders, Nick and Jess, bring complementary skill sets to the business. Nick has a strong background in hospitality and sales, while Jess has experience in entrepreneurship and brand marketing, which together help drive the business forward. The idea for the canine menu emerged during the pandemic when dog ownership surged. Observing the lack of dog-friendly offerings in hospitality venues, Jess identified a gap in the market for dog snacks in pubs and cafes. Sourcing natural dog treats presents unique challenges, including the need for long shelf life, cleanliness, and uniformity in product appearance. The founders have had to navigate these complexities to ensure their products meet the standards expected in hospitality settings. The canine menu operates as a business-to-business (B2B) company, focusing on supplying pubs and cafes rather than selling directly to consumers. This strategy helps maintain the brand's integrity and ensures that the products are perceived as special offerings within the hospitality context. BEST MOMENTS "I think fundamentally, yeah, I get a lot of people approach me going, oh, so you've got a pet food business." "We work really, really hard on making sure we're justifying our existence within that occasion." "If you could then buy one of our chews in Sainsbury's, you might go, well actually I'm not so compelled to pick up one of your chews." "If you have a pet, you're still going to have to feed them. However, you might forgo a trip to the pub." "If I could line up 10 perfect customers, who would they be? And they can't really give a solid answer." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, Clayton interviews Vanessa White, the owner of The Vet Station in Molesey, an independent veterinary practice. Vanessa shares her journey from aspiring vet to running her own clinic, emphasising the importance of community and accessible veterinary care. They delve into the challenges faced by the veterinary industry, including rising costs, the impact of corporate ownership, and the complexities of pet insurance. Vanessa discusses her innovative approach to client engagement, such as her "Walkie-Talkie Wednesday" initiative, which allows pet owners to ask questions without the fear of incurring high fees. KEY TAKEAWAYS The veterinary industry has shifted towards corporatisation, leading to increased costs and a focus on profit over patient care. Independent practices, like The Vet Station, aim to maintain a more personal, community-oriented approach. The Vet Station offers informal community walks where pet owners can ask veterinary questions without the fear of incurring costs, promoting accessibility and reducing the intimidation often associated with vet visits. A significant portion of pet owners in the UK do not insure their pets, and many insurance policies do not cover the full extent of veterinary costs, leading to financial stress for pet owners when unexpected health issues arise. The cost of veterinary medications has risen dramatically due to corporate practices and the influence of private equity, which can lead to inflated prices for consumers while independent vets struggle to compete with online pharmacies. There is a concern regarding the quality of veterinary prescription diets, with many containing low meat content and high levels of fillers. BEST MOMENTS "I always thought I worked in farm animals, but not many of those in London." "It's got incredibly expensive. The last thing I want is for someone to be so scared of that." "They literally exist to make money." "Hypoallergenic is bullshit. Hydrolyzed is a different thing." "You can treat them just if the dog gets them." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In today's episode, Clayton sits down with Fern Gristie and Sarah Mackay, the founders of the iPet Network, to discuss their journey in the pet care industry and the establishment of their awarding organisation. They share their experiences in dog grooming, training, and the challenges they faced in finding qualified professionals due to a lack of accessible qualifications. Fern and Sarah also look into the importance of regulated education in the animal care sector, highlighting the creation of over 55 qualifications that cater to various aspects of pet care, from grooming to veterinary science. https://www.ipetnetwork.co.uk/ KEY TAKEAWAYS The iPet Network was established by Fern Gristie and Sarah Mackay to address the challenges in the pet care industry, particularly in dog grooming education and qualifications. They aimed to create a more accessible and regulated training environment for aspiring pet professionals. The founders recognised the need for a new awarding organisation to provide qualifications that met industry standards. They went through a rigorous two-year process with Ofqual, the UK government agency that regulates qualifications, to ensure their programs were credible and met the needs of the market. iPet Network offers over 55 regulated qualifications in various areas of animal care, including dog grooming, cat grooming, dog walking, and veterinary science. This diversity allows learners to pursue specialised training that aligns with their career goals. The organisation emphasises the importance of quality assurance in training. They work with experienced consultants to develop robust qualifications that ensure learners meet industry standards, ultimately benefiting both the professionals and the animals they care for. iPet Network aims to remove barriers to entry in the animal care sector by providing flexible learning options, including apprenticeships and qualifications that allow individuals to earn while they learn. This approach helps to create more career opportunities in a field that is often seen as unregulated. BEST MOMENTS "We want to make sure that the education we’re offering benefits the lives of animals and people." "There's so many eventualities you would never have considered that, but yes, it's happened." "The qualifications that we create only sit within that market, because this is the market that we know particularly well." "It's about safety for the dog and for the groomer." "You don't need to go around the houses and be told that actually there's barriers. There's not barriers." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

In this episode, Clayton interviews Angela Jones, co-founder of PetScribers, a platform aimed at democratising veterinary medicine pricing. Angela shares her journey from being a veterinarian to launching PetScribers, highlighting the challenges pet owners face in accessing affordable medication for their pets. They consider the complexities of the veterinary industry, including the lack of transparency in medication pricing and the difficulties vets encounter when providing prescriptions. KEY TAKEAWAYS PetScribers aims to make veterinary medication more accessible and affordable by providing a price comparison platform for pet owners, allowing them to see various options and costs for prescribed medications. The platform emphasises the importance of transparency in veterinary costs, enabling pet owners to understand what they are paying for and to compare prices from different pharmacies, including both large corporations and small businesses. The journey of securing funding for PetScribers has been challenging, with the founders learning to pitch their business to investors and understanding the market potential, which includes a significant opportunity in the UK pet health market. BEST MOMENTS "We just felt that there must have been a better way." "One in 10 medications are now counterfeit that owners buy." "You wouldn't expect to go into a supermarket and buy a bag of apples for £10 and a bag of potatoes for £1." "Vets at ground level genuinely want what's best for the animal in front of them." "It's all about transparency." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

In today's episode, Clayton interviews Mike Dixon, the founder of Huggle Pets, a family-run business that has evolved over 15 years from wholesaling dog crates to a comprehensive pet retail operation with a community focus. Mike shares insights into the growth of Huggle Pets, which now boasts a diverse range of products across various pet categories and a commitment to animal therapy for children with mental health needs. He emphasises the value of ethical business practices, the impact of changing consumer behaviors, and the necessity of adapting to market trends to ensure long-term success in the pet retail sector. KEY TAKEAWAYS Huggle Pets operates on three main pillars: a community side focused on animal therapy for children with mental health needs, a strong retail presence, and a brand that has been heavily invested in over the years. Having a retail side allows Huggle Pets to gain direct insights into customer preferences and buying habits, which informs product development and helps maintain a competitive edge in the market. Maintaining a strong ethical stance in pricing is crucial. Huggle Pets ensures that their retail prices are consistent and fair, avoiding practices that could undermine their relationships with independent retailers. The pet industry is evolving, with changing consumer behaviors influenced by social media and generational shifts. Staying attuned to these changes is essential for long-term success. BEST MOMENTS "We eventually opened a retail side and ended up holding about 9,000 SKUs across all categories." "It's not a guess. It's not something that we think looks fancy on a whiteboard. It's this works." "If you're going to build something from scratch, you want to make sure that the message you're giving out is what you're sticking to." "People buy from people and that's why we've never done multiple stores." "If I can control that and I can convince people, it's a decent standard." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Today, Clayton interviews Danny Nellis-Rouse, the managing director of Tug e Nuff, a leading training toy company renowned for its innovative tug toys. Danny shares his journey from a background in customer support to taking the reins of Tug e Nuff, which was founded by his mother in 2009. He discusses its strong connections with dog trainers and the emphasis on education and quality in their products. KEY TAKEAWAYS Danny transitioned from a career in customer support to managing Tug e Nuff, a dog training toy company founded by his mother. He recognised the potential in the brand and its mission to help dog owners. Tug e Nuff has successfully built its brand by focusing on educating dog owners and trainers about the benefits of their products. They have developed resources like ebooks and online courses to address common dog training challenges. The company has established a robust affiliate program with around 2,000 dog trainers, allowing them to earn commissions by recommending Tug Enough products to their clients. This strategy has helped the brand gain traction in the dog training community. Quality is a core principle for Tug Enough, with a commitment to customer satisfaction demonstrated through their 45-day guarantee. They actively seek and incorporate customer feedback to improve their products. Tug e Nuff is exploring opportunities in the U.S. market while currently operating through Amazon for distribution. They are learning from their experiences at trade shows and events to adapt their strategies for different markets and customer needs. BEST MOMENTS "I saw potential in the brand and what the brand stood for and how we could help people with their dogs." "Everything is about the quality. Everything is about the customer feedback." "We look for dog trainers who use positive reinforcement methods, just that we're on a really, you know, it just fits so well with our ethos." "It's a great way to build a relationship with them and also, you know, problem solving for issues that you might have." "The US is such a different market, especially when it comes to the business side of things." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

In this episode of Pet Business Disruptors, host Clayton interviews Alison Thomas, the founder of Smolzz, a unique pet food storage container company. Alison shares her journey of creating innovative solutions for storing opened wet pet food, highlighting the importance of proper food storage to prevent spoilage and cross-contamination. With a background in events and investment banking, Alison transitioned into the pet industry after realizing the lack of suitable storage options for her cat's food. The conversation delves into the challenges of marketing a new product, the logistics of sourcing materials from China, and the potential partnerships with pet food manufacturers. Alison emphasizes the growing awareness of pet food storage and the need for convenient, eco-friendly solutions, making Smolzz a timely addition to the pet care market. KEY TAKEAWAYS Niche Market Opportunity: Smolzz addresses a unique gap in the pet industry by providing specialized storage solutions for wet pet food, which is often overlooked compared to traditional pet products like food and treats. Sustainable and Practical Design: The products are made from food-grade silicone, making them reusable, recyclable, and easy to clean. This design helps prevent cross-contamination between pet food and human food, promoting better food safety. Consumer Education is Key: Many pet owners are unaware of the importance of proper food storage for their pets, which can lead to issues like pet obesity. Educating consumers about the benefits of using specialized containers is crucial for market penetration. Diverse Sales Channels: Smolzz is exploring various sales channels, including direct-to-consumer (DTC) sales, partnerships with pet food manufacturers, and retail placements in country stores. Collaborations with influencers have also helped raise awareness. BEST MOMENTS "I started Smolzz because I couldn't find anywhere in the world a way to store my cat's opened wet pet food." - Alison "It's really important that all wet pet food once opened is stored correctly and in the fridge." - Alison "It's just getting pet owners to understand how important storage is of food and making it easy and portion control." - Alison "It's a product that's never existed before, strangely." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

In this episode of Pet Business Disruptors, host Clayton interviews Graham Matheson, co-founder of Tvati, a herbal medicine originating from the Cook Islands. Graham, a medical doctor with a background in orthopedic research, shares his journey from sports injuries to developing a natural remedy that promotes bone and soft tissue healing. He discusses the unique properties of Tvati, its application in both human and veterinary medicine, and the challenges of securing patents for a traditional medicine. The conversation delves into the product's effectiveness for pets, particularly in treating injuries and improving mobility, and highlights the company's commitment to sustainable practices in the Cook Islands. Listeners will gain insights into the intersection of traditional knowledge and modern veterinary care, as well as the future plans for Tvati Pet. KEY TAKEWAYS Origin of Tvati: Tvati is a herbal medicine developed from traditional Cook Islands practices, focusing on enhancing injury recovery, particularly in bone and soft tissue healing. Mechanism of Action: While the exact mechanism of how Tvati works is not fully understood, it appears to influence the body's natural repair processes, promoting healing in injured tissues without causing inflammation. Applications in Veterinary Medicine: Tvati has shown promising results in treating injuries in high-performance animals like racehorses and greyhounds, with feedback indicating improvements in mobility and recovery from both acute and chronic injuries. Sustainable Practices: The production of Tvatiemphasizes sustainability, with a non-destructive harvesting method that ensures the long-term health of the plant sources in the Cook Islands. BEST MOMENTS "We got new bone growing in that defect in one week." - Graham "It influences the injured tissue where that injured tissue is." - Graham "If you're a herd animal, you never pretend to be lame because lame animals get eaten." - Graham "Skepticism that is dismissal is a lot more difficult." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Kerry Sutherland, the owner and founder of Kerry Sutherland PR, who shares her extensive experience in the pet industry and public relations. With nearly two decades of expertise, Kerry discusses the evolution of the pet market, the changing landscape of media, and the importance of personalized PR strategies. She emphasizes the need for brands to identify their target audience and craft compelling stories that resonate with both traditional media and influencers. As they explore the upcoming Global Pet Expo, Kerry highlights trends in pet care, such as the humanization of pets and the growing focus on enrichment, while also addressing the challenges brands face in navigating the noisy media environment. This insightful conversation offers valuable advice for businesses looking to enhance their media presence and connect with consumers in a meaningful way. KEY TAKEAWAYS Evolution of the Pet Industry: The pet industry has significantly changed over the years, with trends shifting from basic pet care to a focus on humanization, technology integration, and enrichment for pets. Importance of Personalized PR: Effective public relations requires a personalized approach. Brands should avoid generic pitches and instead tailor their communications to specific journalists and media outlets that align with their target audience and product offerings. Maximizing Media Coverage: Simply obtaining media coverage is not enough; brands must actively promote and amplify their media successes. Navigating the Changing Media Landscape: The media landscape has shifted dramatically, with a move from traditional print to online and social media. BEST MOMENTS "I started K Sutherland PR 13 years ago with kind of a desire to not exclusively focus in the pet industry." - Kerry "It's really about unique and interesting storytelling on storylines that are national, consumer friendly, easy to digest." - Kerry "You need to narrowly identify who is our real customer. It is not everyone." - Kerry "It's harder than ever today... you need to be consistently delivering media pitches." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Peter Roy, the managing director of the Nutriment Group, who shares his extensive experience in the pet food industry, particularly in raw feeding. Peter discusses his journey from working as a consultant to leading significant companies in the raw pet food market, including the transformation of Angler Meat Products into Nature's Menu. He highlights the evolution of raw feeding from a niche market to a mainstream choice, emphasizing the importance of convenience and education for consumers. The conversation also touches on the growing supplement market, the differences between dog and cat food consumers, and the challenges of transitioning cats to raw diets. Peter underscores the significance of supporting independent pet retailers and the ongoing innovation within the industry, as Nutriment continues to expand its product offerings and market presence. KEY TAKEAWAYS Evolution of Raw Feeding: The raw feeding market has significantly evolved since 2010, growing from a niche market to a mainstream option available in major grocery chains. Consumer Education and Confidence: There has been a notable increase in consumer confidence regarding raw feeding. Importance of Independent Pet Retailers: Independent pet stores play a crucial role in the pet food market by offering specialized products and fostering customer relationships. Market Trends in Treats and Supplements: The treat market has exploded, with a significant increase in demand for natural and premium products. BEST MOMENTS "Raw feeding is fantastic for the animal, but it's really inconvenient." - Peter "We changed the name to Nature's Menu, and we were the first to involve the word nature in pet food." - Peter "The complete and balanced market went from nothing in 2010 to about 50% of the market share by 2021." - Peter "The treat market is something that blew up; it's massive." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton and Marina sit down with Alex and Kim, the founders of "Westies and Besties," a niche publication dedicated to West Highland White Terriers. The conversation delves into the evolution of publishing, highlighting the shift towards breed-specific content in an era where consumers crave detailed and specialized information. Alex and Kim share their personal journey, inspired by their beloved Westie, Buffy, and discuss the challenges and triumphs of launching their magazine during the pandemic. They emphasize the importance of providing well-sourced, expert-backed information to dog owners, addressing common misconceptions and health issues specific to Westies. The episode also touches on the broader pet industry landscape, the significance of community engagement, and their exciting plans for a new publication focused on Labradors and Retrievers, showcasing their commitment to serving passionate pet owners worldwide. KEY TAKEAWAYS Niche Publishing is the Future: The rise of breed-specific publications, like "Westies and Besties," reflects a growing demand for specialized content as consumers seek more targeted information rather than generalized media. Community Engagement: Building a loyal community around a publication is crucial. Importance of Expert Information: Providing well-sourced, expert opinions on dog care, health, and nutrition is essential to combat misinformation prevalent in online forums. Global Reach of Publications: The digital age allows niche publications to reach a global audience, expanding their market beyond local communities. BEST MOMENTS "We had a little Westie called Buffy... that was our sort of inspiration." - Alex "There's a lot of misinformation out there... having somewhere that is actually a well-sourced, real information is going to be so much better." - Kim "People want their information quicker than going down to the corner shop to get your newspaper." - Clayton "We want to be a go-to source for that information." - Alex HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton sits down with Declan O'Keeffe, the founder of Dec's Pets and the Rob the Dog podcast. Declan shares the inspiring journey of his family-run pet business, which began in Wexford, Ireland, in 2018. He discusses the transition from a traditional brick-and-mortar store to a successful online presence, emphasizing the importance of community engagement and exceptional customer service. The conversation delves into the unique characteristics of the Irish pet market compared to the UK, the challenges posed by Brexit, and the evolving landscape of pet ownership and product offerings. Declan also highlights the innovative strategies that have helped Dec's Pets thrive, including their focus on first-to-market products and personalized customer experiences. The episode offers valuable insights into the pet industry and the significance of adapting to changing consumer behaviours. KEY TAKEAWAYS Community Focus: Dec's Pets emphasizes building a strong community and providing excellent customer service, which has contributed to its success. E-commerce Growth: The transition to an online platform during the COVID-19 pandemic has significantly expanded Dec's Pets' reach, allowing it to become a nationally recognized pet brand in Ireland. Market Adaptation: The Irish pet market is evolving, with a noticeable shift towards premium and raw pet food options. Challenges of Brexit: Brexit has created challenges for small businesses in Ireland, particularly in terms of sourcing products from the UK. Dec's Pets has adapted by exploring European suppliers and bringing first-to-market products into Ireland, which has helped the business thrive despite the obstacles. BEST MOMENTS "We prided ourselves from day one... to sort of build a community and focus on customer service." - Declan "We have the biggest birthday category for dogs in the whole country." - Declan "I think the Irish public have an emphasis of really trying to shop local." - Declan "I think a lot of businesses went out of business during that time." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton discusses the challenges faced by pet owners in the UK rental market with a relocation agent who specializes in finding pet-friendly accommodations. They explore the stark contrast between the high percentage of pet ownership in the UK and the limited availability of rentals that accept pets, highlighting the impact of recent legislation aimed at improving renters' rights. The conversation delves into practical advice for pet owners, including the importance of preparation, securing references, and even creating a "pet CV" to appeal to landlords. The episode also touches on the complexities of property covenants, the subjective nature of landlord preferences, and the evolving landscape of rental properties, particularly in light of new regulations. KEY TAKEAWAYS Pet-Friendly Rentals are Scarce: Despite 50% of the UK population owning pets, only about 10% of landlords accept them, making it challenging for pet owners to find suitable rental properties. Preparation is Crucial: Prospective tenants with pets should have all necessary paperwork ready, including employment references, previous landlord references, and even a "pet CV" that highlights the pet's good behaviour and character. Legislation Changes: The new renters' rights bill aims to favour tenants, but landlords may still find loopholes to refuse pet ownership. Networking and Proactivity: Building relationships with estate agents and being proactive in the search for pet-friendly properties can significantly improve the chances of securing a rental. BEST MOMENTS "50% of the UK population have a pet, and yet it's around 10% of landlords accept pets." "Preparation is really important... have employment references in place, stating your salary position." "It just takes one landlord to say yes, and that is key." "The Tenant Fees Act in 2019 capped to five weeks... that really didn't help people with pets." HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Vicky Davis and Jo Moorcroft, the founders of the Canine Business Academy and co-authors of "Let's Talk Dog Business." The conversation delves into their unique journeys into dog training, highlighting Vicky's background in animal welfare and Jo's transition from corporate marketing to dog training. They discuss the challenges faced by dog trainers in a competitive and often chaotic industry, emphasising the importance of specialisation, proper pricing strategies, and understanding one's value. Vicky and Jo share their mission to empower dog trainers through community support and business education, aiming to elevate the standards of the profession and improve the overall experience for both trainers and clients. KEY POINTS Understanding Your Value: Many dog trainers struggle with pricing their services appropriately, often undercharging or overpricing without a clear strategy. Specialisation is Key: In a crowded market, specializing in a specific area can help trainers stand out and attract clients who resonate with their expertise. Community and Support: Building a supportive community for dog trainers can help combat the toxic environment often found in the industry. Focus on Business Skills: Dog trainers need to recognize that they are in the business of people, not just dogs. BEST MOMENTS "Dog trainers are not earning anywhere near enough money, not even a living wage in a lot of cases." - Vicky "We want to help the industry because it's a bit of a shit show." - Jo "If you're not true to yourself, you will go down the wrong path easily." - Vicky "We're in the business of people, not just dogs." - Jo HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Host Clayton sits down with Mark Walden, Head of Partnerships at Agria Insurance, to discuss the evolving landscape of pet insurance and the importance of animal welfare. Mark shares his journey from working in his family's boarding kennels to becoming a passionate advocate for pet health and welfare through his role at Agria. The conversation delves into the challenges faced by the Kennel Club, the significance of ethical breeding practices, and the need for transparency in the insurance industry. Mark also highlights the unique partnerships Agria has formed with various organizations, including assistance dog charities and police constabularies, to promote responsible pet ownership and ensure the well-being of pets. KEY TAKEAWAYS Background in Animal Welfare: Mark Walden has a deep-rooted passion for animals, stemming from his family's boarding kennels and extensive involvement in the pet rescue community. Partnerships with Organizations: Agria Insurance collaborates with various organizations, including the Kennel Club and over 500 rehoming organizations, to provide pet insurance solutions that support animal welfare. Challenges in the Veterinary Industry: There are concerns about the corporatization of veterinary practices, which can lead to distrust among pet owners. Importance of Education: Educating pet owners about the benefits of pet insurance and the potential health risks associated with different breeds is crucial. BEST MOMENTS "When I judge a dog, in the initial first 30 seconds, you throw the standard out of the way and you assess them purely on its health." - Mark "It's a very sad state of affairs at the moment because it's the very few bad apples that speak bad against the Kennel Club as a whole." - Mark "I think there's a lot more people who are interested in independent vets." - Clayton "We don't claims load on our policy, so we don't want to give people a fright if they've claimed on their policy." - Mark HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton sits down with John Hewitt, owner of Northbound Consultancy and Training and former Marketing Director of G.A. Goldenacres, one of Europe's largest white label dog food companies. They delve into the fascinating world of pet food marketing, discussing the unique strategies employed by Goldenacres to empower independent pet shops with their own branded products. John shares insights on the challenges and opportunities within the pet food industry, including the impact of online sales, the importance of quality ingredients, and the evolving consumer perceptions of pet food brands. The conversation also touches on the significance of education for both retailers and consumers, as well as the role of packaging and branding in driving sales. KEY TAKEAWAYS Market Trends in Pet Food: There is a significant shift in consumer behaviour towards pet food, with a growing willingness to spend more on high-quality products. Importance of Independent Pet Shops: Independent pet shops play a crucial role in the pet food market by offering unique products and fostering customer loyalty. Challenges of Online Sales: Competing in the online space is becoming increasingly difficult for new brands due to the prevalence of low-margin, high-volume business models. Consumer Education and Transparency: Educating consumers about the quality and sourcing of pet food is vital. BEST MOMENTS "The acceptance of those brands has changed, but there's no denying that label has got to look good on that bag when it's in the pet shop." - John "I think a lot more brands need to get behind the independents because it's so hard now for normal brands to actually break into retail." - Clayton "Consumers are willing to spend on pet food if they believe that it is nutritionally superior that it will deliver for their pets." - John "The problem is that people are going online with stuff that isn't innovative or you can easily substitute with half a dozen other products." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Host Clayton, Sam Muelas, and Caroline Griffiths dive deep into the complexities of the pet food industry, particularly focusing on raw and processed pet foods. They discuss the disparities in nutritional guidelines, the challenges consumers face in understanding pet food labels, and the implications of marketing strategies employed by large corporations. The conversation highlights the importance of education for both pet owners and industry professionals, emphasizing the need for transparency and authenticity in pet nutrition. KEY TAKEAWAYS Variety in Pet Food Composition: There is a significant disparity in the composition of pet foods, particularly in raw diets, where different ratios (like 80-10-10 or 85-15) can all be marketed as "complete and balanced" despite varying nutritional content. Regulatory Focus: Regulatory bodies tend to prioritize hygiene and safety over nutritional quality in pet food, leading to a lack of stringent guidelines regarding the actual nutritional value of the products. Consumer Confusion: Pet owners often feel overwhelmed by conflicting information from various sources, including veterinarians with differing dietary philosophies (raw, vegan, kibble), making it difficult for them to make informed choices about their pets' nutrition. Importance of Education: There is a pressing need for better education and clear messaging in the pet food industry to help consumers understand the nutritional needs of their pets and the differences between various types of food. BEST MOMENTS "How can there be such a disparity? Same with kibble, by the way." - Caroline "The complete and balance guidelines are really fairly easy to tick." - Caroline "It's the Wild West. It's an industry that we love... yet is tarnished with a lot of these brands." - Sam "Sugar in pet food surely shouldn't be in pet food." - Caroline HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

In this episode of Pet Business Disruptors, Clayton engages in a deep conversation with Mike, the Director of Business Development and Operations at Brands Best Friend, an e-commerce agency specializing in the pet industry. They explore the complexities of navigating the ever-evolving e-commerce landscape, particularly on platforms like Amazon, Chewy, and Walmart. Mike shares insights on the challenges pet brands face in establishing a direct-to-consumer presence, the importance of developing a comprehensive e-commerce strategy, and the impact of rising customer acquisition costs. The discussion also highlights the significance of understanding consumer behaviour, the role of trust in online purchasing, and the necessity of adapting to changes brought about by AI and shifting market dynamics. With a focus on integrity and partnership, Mike emphasizes how Brands Best Friend helps brands thrive in a competitive environment while maintaining a commitment to the well-being of pets. KEY TAKEAWAYS E-commerce Strategy is Essential: Brands need a comprehensive e-commerce strategy that encompasses various platforms like Amazon, Chewy, and Walmart, rather than focusing solely on one. Trust and Convenience Drive Sales: Consumers often prefer established platforms like Amazon due to their trustworthiness and convenience, making it challenging for direct-to-consumer (DTC) brands to gain traction. Cost of Customer Acquisition is Rising: The cost of acquiring customers through digital marketing is increasing, with some brands spending significant amounts per customer. Adaptability to Market Changes is Key: The e-commerce landscape is constantly evolving, influenced by factors like AI and changing consumer behaviours. BEST MOMENTS "There's a big difference between being on Amazon and having an Amazon strategy." - Mike "You have to understand the pet industry and its history before applying any type of e-commerce knowledge." - Mike "If you're not where your customers are, you're going to get left behind." - Clayton "It’s rare for us to enter into retainer model contracts with our brands." - Mike HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton welcomes Caroline Griffith, a seasoned pet nutritionist and former consultant at Nature's Menu. Caroline shares her extensive journey in the pet nutrition field, beginning with her early experiences in a kennel cattery and her passion for canine nutrition. The conversation delves into the evolution of pet food, particularly the resurgence of raw feeding, and the importance of understanding whole foods versus processed options. Caroline discusses the benefits of fresh, lightly cooked diets, the role of supplements, and the significance of maintaining a healthy microbiome in dogs. The episode also addresses common criticisms of raw feeding, including concerns about bacteria and the practicality of raw diets for pet owners. Promotional offer: petbd10 KEY TAKEAWAYS Importance of Canine Nutrition: A strong emphasis is placed on the significance of understanding canine nutrition, particularly the benefits of raw and fresh foods compared to processed options. Raw Feeding and Health Risks: While raw feeding has its advocates, concerns about bacteria such as salmonella are prevalent. Supplementation: When feeding raw or processed diets, supplementation may be necessary to ensure dogs receive all essential nutrients. Choosing Quality Pet Food: When selecting shelf-stable pet food, it's crucial to look for high meat content as the primary ingredient and to be wary of excessive additives, particularly those in less bioavailable forms. BEST MOMENTS "I started working in a kennel cattery when I was 16... the dogs and the cats taught me the most because I saw them heal." - Caroline "If raw doesn't work, people hop straight back to processed food without trying the middle option, which could actually be the way forward for the dog." - Caroline "There's a lot to say about this side of things... there's actually no science that says that it will be transmissible even if it is in there." - Caroline "You need bone broth... it starts to actually heal the epithelial lining, which is what starts to degrade if the microbiome changes." - Caroline "If the additives are high... that means there was less in the food to begin with. That's not necessarily good." - Caroline HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton engages in a heartfelt conversation with Kevin Spurgeon, the owner of Dignity Pet Crematorium in Hampshire. They explore the emotional complexities surrounding pet loss and the often-overlooked realities of pet cremation services. Kevin shares the origins of his family-run business, emphasizing the importance of ethical practices and transparency in an industry that can sometimes mislead grieving pet owners. The discussion delves into the stark differences between individual and communal cremation services, the impact of corporate veterinary practices on pricing and choice, and the emotional support provided to pet owners during their time of grief. KEY TAKEAWAYS Transparency in Pet Cremation Services: There is a significant lack of transparency in the pet cremation industry, with many pet owners unaware of the differences between individual and communal cremation practices. Emotional Impact of Pet Loss: The grief associated with losing a pet can be profound, and many pet owners experience feelings of guilt and blame after making the decision to euthanize. Ethical Considerations in Pet Care: The discussion highlights the ethical implications of how pets are handled after death, including the conditions in which they are stored and cremated. Corporate Influence on Veterinary Practices: The corporate takeover of veterinary services has led to a lack of choice for pet owners regarding cremation options. BEST MOMENTS "When my mum and dad started this, they did so completely askew from what they were doing for many years." - Kevin "It's about transparency as well. So telling everyone what is going on, giving them the information to make an informed decision." - Kevin "The veterinary industry has become corporately dominated. This causes a problem for consumers." - Clayton "If you take that sort of £50 fee for any size of dog's ashes back individually, is that ethical to be charging £400?" - Kevin HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton sits down with Sam Muelas, owner of The Pet Quarter and a prominent figure in pet nutrition on YouTube. The conversation dives into Sam's journey from a failed entrepreneur in finance to a passionate advocate for pet health and nutrition. They discuss the challenges faced by independent pet stores in a market increasingly dominated by private equity and subscription models, emphasizing the importance of product differentiation and ethical practices in the pet food industry. Sam shares insights on the pitfalls of sugar and cereals in pet food, the significance of educating customers, and the need for innovation among pet brands. With a blend of humor and industry expertise, this episode highlights the vital role of independent retailers in promoting quality pet products and fostering a community of pet lovers. KEY TAKEAWAYS Independent Pet Shops vs. Subscription Models: There is a growing concern about the impact of subscription models on independent pet shops. Importance of Product Differentiation: Successful pet food companies need to offer unique products that genuinely stand out in the market. Consumer Education and Transparency: Educating pet owners about the ingredients in pet food is crucial. Challenges with Wholesalers: Wholesalers often prioritize their own brands and may not adequately promote or distribute high-quality, independent products. BEST MOMENTS "I think the cost per acquisition now is so high, it's crazy." - Sam "If you say I'm disrupting the pet food industry, you have to actually disrupt the pet food industry." - Sam "The reality sometimes is that a lot of these businesses have no moat." - Sam "Don't screw us over. Try not to F people over." - Clayton "The number one most recommended dog food in the United Kingdom contains sugar." - Sam HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton sits down with David Brown, the CEO and founder of By Teddy, a premium dog lifestyle brand. David shares his entrepreneurial journey, from starting a clothing business at 15 to launching an alcohol-free cocktail brand and eventually transitioning into the pet industry. He discusses the saturated market of dog accessories and how By Teddy aims to fill a gap by offering products that resonate with modern dog owners seeking elevated, stylish options for their pets. The conversation delves into the challenges and strategies of entering retail, including their recent partnership with Pets Corner and their approach to independent stores across Europe. KEY TAKEAWAYS Market Opportunity: The pet accessory market is saturated, but there is a growing demand for premium, lifestyle-oriented products among younger dog owners, particularly those who view their pets as part of their family and lifestyle. Brand Positioning: By Teddy positions itself as a high-end dog lifestyle brand, focusing on quality, design, and functionality. The brand aims to meet the elevated expectations of modern dog owners who seek products that reflect their personal style and values. Retail Strategy: The brand prioritizes retail and independent trade over direct-to-consumer (DTC) sales. This approach allows customers to physically experience the products, which is crucial for high-value items, and helps build relationships with retailers who can effectively communicate the brand's value. Product Development: All products are manufactured overseas, primarily in China, where quality and cost-effectiveness are prioritized. The brand emphasizes attention to detail in design, using high-quality materials and custom hardware to differentiate its offerings. BEST MOMENTS "It's a massive commitment to make, because if I'm going to spend, let's say, 50 quid on a collar, I need to see it first." - Clayton "I think there's this kind of like new wave of people coming into the dog world, new dog owners, who have a very, very different relationship to or perception to dog ownership." - David "Trying to convey that effectively, D to C, is really difficult. If you can actually see it physically in the store, you can feel the quality of it." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Rachel Spencer, a seasoned pet business coach and journalist with a rich background in media. Rachel shares her journey from journalism to the pet industry, sparked by her unexpected adoption of a lively dog named Daisy. She discusses the evolution of her career, highlighting her passion for helping pet businesses gain visibility through effective publicity strategies. The conversation delves into the changing landscape of media, the importance of storytelling, and the challenges of imposter syndrome faced by many entrepreneurs. Rachel also introduces her online community, "Pets Get Visible," which offers support and resources for pet business owners looking to enhance their marketing efforts. KEY TAKEAWAYS Transition to the Pet Industry: The journey into the pet business often starts unexpectedly, as illustrated by the experience of adopting a dog and discovering a passion for pet-related content and services. Importance of Visibility: Gaining visibility in the pet industry is crucial for business success. Utilizing various platforms, including traditional media and social media, can help businesses reach their target demographics effectively. Accessibility of Media Coverage: Getting press coverage is more accessible than many believe. With the right approach, businesses can secure media attention without needing to pay exorbitant fees, making it a viable option for small pet businesses. Community Support: Joining a supportive community, such as a visibility group, can provide valuable resources, coaching, and a sense of belonging, helping individuals overcome self-doubt and gain confidence in promoting their businesses. BEST MOMENTS "I help people with visibility and getting themselves out there really and getting the pet businesses noticed." - Rachel "There's been so much change and I think with online, there's a huge demand for online." - Rachel "If you're actually looking at like a demographic angle, it is still the right way to go." - Rachel "I think it's kind of like can be looked at as being quite like unfunky to be in the newspaper compared to TikTok." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton engages in a lively conversation with Chris and Peter Maxted, the founders of Dog G8, a company specializing in innovative safety gates for pet owners. The discussion delves into the origins of their unique product, which was born out of necessity when Chris's wife ran a pet care business and faced challenges with dogs escaping through open doors. The Maxteds share their journey from concept to market, including their experience at trade shows, the impact of social media on their marketing strategy, and their memorable appearance on Dragon's Den. They also explore the importance of customer service, the challenges of selling a one-and-done product, and their ambitions for international growth, particularly in the U.S. market. KEY TAKEAWAYS Product Origin and Purpose: The Dog G8 safety gate was developed out of necessity to prevent dogs from escaping when doors are opened, particularly in homes with multiple dogs. Market Expansion and Versatility: Initially designed for front doors, the safety gate's modular design allows it to be used in various settings, including caravans, motorhomes, and stairways. Impact of Social Media and Marketing: The rise of social media platforms, particularly TikTok, has significantly contributed to the product's visibility and recognition. Direct-to-Consumer Strategy: The business model focuses on selling directly to consumers rather than through traditional retail channels. BEST MOMENTS "It sort of came out of necessity that I identified my wife used to run a pet care business from home." - Peter "We knew that that journey could last between 12 and 24 months to see what was the response to the public going to be." - Chris "We try hard not to sell through the fear factor. We want it to be a safety product and people to be aware of it." - Chris "The response to us was phenomenal." - Peter "We think we have a great product." - Peter HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Mark Condon, the founder and owner of iPuppy, a groundbreaking dog training enhancement device. Mark shares the journey of developing iPuppy over the past two years, highlighting its unique features, including a large paw button that sends push notifications and video calls to pet owners when pressed by their dogs. The conversation delves into the training process for dogs, the potential applications of the device in service dog scenarios, and the challenges of bringing a tech product to market. Mark also discusses his background as a financial planner, the marketing strategies for iPuppie, and future product expansions, including the possibility of remote door opening and two-way video calls. KEY TAKEAWAYS Product Overview: iPuppie is a dog training enhancement device that allows dogs to press a button connected to Wi-Fi, sending a push notification and initiating a video call to the owner's phone. Training and Use Cases: Initially designed as a potty training tool, the iPuppie has evolved to serve various purposes, including emergency communication for service dogs and notifying caregivers when a dog needs to go outside. Marketing Strategy: The marketing approach focuses on reaching dog trainers, service dog handlers, and breeders, rather than the average pet owner. Sales Channels: Currently, iPuppie is sold through its website, Amazon, and TikTok Shop. The company is exploring additional partnerships and retail opportunities. BEST MOMENTS "It's the only thing out there on the market that has the push notification in the video." - Mark "I think of it and I like, I can definitely see, like, let's say if you're an older person, or you have a disability..." - Clayton "It's not as difficult to train your dog to press it as you might think." - Mark "I underestimated just how difficult it was to want to create the product." - Mark "If you can get people who are very knowledgeable, very enthusiastic about your product to get behind it, the sales you'll create is phenomenal." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Rory Hanna, co-founder of PAWD Drinks, a London-based company pioneering the pet health drink market. Rory shares the inspiration behind their functional liquid supplements, stemming from personal experiences with his family dog, Scrumpy, who faced health challenges in his later years. The conversation delves into the unique benefits of liquid supplements over traditional pills, the challenges of educating consumers about this new category, and the importance of community engagement through events and direct interactions. Rory also discusses their current direct-to-consumer model, plans for future expansion into retail, and the significance of building a strong investor network that offers more than just financial support. KEY TAKEAWAYS Innovative Product Concept: Poor Drinks offers functional supplements for dogs in liquid form, addressing common challenges faced by pet owners when administering pills or powders. Market Timing and Trends: The rise in popularity of liquid supplements, such as bone broth, has created a favourable environment for Poor Drinks. Direct-to-Consumer Strategy: Currently, Poor Drinks operates on a direct-to-consumer (DTC) model, focusing on building brand awareness and customer relationships through organic marketing efforts. Importance of Community Engagement: The company emphasizes the value of community building and direct interaction with customers. BEST MOMENTS "It just seemed crazy that there wasn't an easier way to ultimately get supplementary kind of supplements into the dog." - Rory "I always think DTC is really hard, especially off your own website." - Clayton "We've built a community that we like to ultimately ask questions, speak to them and really find out what they struggle with." - Rory "I think people are reactive rather than proactive... it's hard to get people to be proactive." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Neil Taylor, the founder of Baker and Bray, a premium dog bed company that has garnered accolades for its quality and sustainability. Neil shares his extensive background in the pet industry, detailing his journey from printing for Pets at Home to launching his own brand focused on creating durable, eco-friendly products. The conversation delves into the challenges of competing in a price-driven market, the importance of customer service in a direct-to-consumer model, and the evolving perception of pet ownership. Neil emphasizes the need for high-quality, long-lasting products that cater to the modern pet owner, while also discussing the significance of personal connections in business. KEY TAKEAWAYS Background in the Pet Industry: Neil Taylor has over 25 years of experience in the pet industry, starting with printing for Pets at Home and evolving into product development and publishing before founding Baker and Bray. Focus on Quality and Sustainability: Baker and Bray emphasizes creating high-quality, sustainable dog beds made from recycled materials, specifically using an average of 40 recycled plastic bottles in each bed. Challenges of Direct-to-Consumer (DTC) Sales: DTC businesses face challenges such as customer acquisition costs and the need for exceptional customer service. Market Trends: There is a growing consumer preference for durable, sustainable products over disposable items. BEST MOMENTS "I kind of feel our generation has been quite wasteful... there has to be a better way of doing it." - Neil "You can't afford to lose three months of product on water. It's madness." - Neil "People's pets... they want the best for their dogs as well." - Neil "I think people are looking for better quality, better value." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Harry Chapman, the CEO and founder of Dot Dot Pet, a start up that has made significant strides in the eco-friendly pet care market. With a focus on innovative products like biodegradable eco towels, uniquely formulated shampoos, and nutritional supplements for cats and dogs, Harry shares insights into the challenges and successes of launching a new brand in a competitive industry. The conversation delves into the importance of branding, the impact of social media marketing, particularly on platforms like TikTok, and the unique features of Dot Dot Pet's offerings, including a calming fragrance for dogs during bath time. KEY TAKEAWAYS Innovative Product Focus: Dot Dot Pet has successfully launched eco-friendly towels, shampoos, and nutritional supplements for pets, with the eco towels gaining significant traction due to their biodegradable and single-use design, inspired by the hairdressing industry's hygiene practices during COVID. Unique Branding Strategy: The company aims to differentiate itself in the pet market by adopting a modern, beauty-oriented branding approach. Influencer Marketing Insights: The effectiveness of influencer marketing can vary significantly; micro-influencers with smaller but more engaged followings can sometimes yield better results than larger influencers, as authenticity resonates more with audiences. Research and Development: Extensive research went into developing their products, particularly the shampoos. BEST MOMENTS "The eco-towels have taken off really well and the shampoos are now really building." - Harry "We wanted to create a striking brand that took its look and feel outside of the pet industry." - Harry "The scariest thing in the world is my cashflow spreadsheet." - Harry "There's enough space for everyone in the market." - Clayton "We want to make pet parenthood a walk in the park." - Harry HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Jennifer Murray, a seasoned consultant in the pet industry with over 21 years of experience. Jennifer shares her journey from owning retail pet stores to founding Murray Pet Sales and Consulting, where she specialises in business development, sales, and market research for pet-related businesses. The discussion delves into the intricacies of white labeling, demystifying the process for aspiring entrepreneurs looking to create their own pet treat brands. Jennifer explains the differences between menu-based products and custom recipes, the importance of understanding market trends, and how private label facilities can alleviate the burdens of production and compliance. KEY TAKEAWAYS Understanding White Labeling: White labeling allows businesses to create their own brand of products without the need for extensive manufacturing capabilities. Cost and Minimum Order Quantities: Starting a private label brand can be relatively low-cost, with minimum order quantities typically around 3,000 pouches for menu-based products. Customization and R&D: While businesses can customize recipes to some extent, significant changes may incur additional research and development costs. Consulting Benefits: Consulting services can provide valuable insights for pet industry founders, helping them navigate challenges such as market entry, pricing strategies, and product development. BEST MOMENTS "White labeling is definitely the most economic way to start your own brand." - Jennifer "You have to be realistic if you're just starting out and you want to keep your costs low." - Jennifer "It's very important that you choose a private label manufacturer that has the skill and the expert team behind them." - Jennifer "Our job as a consultant is actually to be critical and they have to be able to manage that criticism." - Clayton "You can modify that packaging as needed or to respond to trends or colours." - Jennifer HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton sits down with Ben McIntyre, the CEO and founder of Mersey Raw, one of the UK's fastest-growing raw food companies. They delve into the evolution of the raw pet food industry, discussing Ben's journey from feeding his own dogs a raw diet to establishing a successful business that prioritises quality and innovation. The conversation covers the challenges of scaling a rapidly growing company, the importance of education in the raw feeding community, and the unique products Mersey Raw offers, including unusual proteins like goat and rabbit. KEY TAKEAWAYS Growth of the Raw Food Industry: The raw food market for pets has seen significant growth over the past 10 to 15 years, with a strong community of passionate advocates who believe in the benefits of raw diets for dogs. Personal Journey into Raw Feeding: The founder's journey into raw feeding began with personal experiences of feeding his own dogs a raw diet, leading to a deeper understanding of the nutritional benefits and the desire to create high-quality raw food products. Challenges of Scaling: Rapid growth in the business has led to challenges in logistics, production capacity, and staffing. Unique Product Offerings: The company differentiates itself by offering a variety of unique proteins and products, such as rabbit and goat, which are not commonly found in the market. BEST MOMENTS "I think the message should be spread with love. I don't think we should be shaming people." - Ben "The quality of the products speak for themselves. We are on the money in that sense." - Ben "It's hard to get ahead of it. You know, at some times, I don't think people quite understand what goes into it." - Ben "If you go to them and say, look, I want your help setting us up, they'll help you." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

In this episode of Pet Business Disruptors, host Clayton interviews Yka Maijonen, CEO of Manor Insect, a Finnish company specializing in black soldier fly (BSF) breeding. Yka shares the journey of Manor Insect, highlighting their mission to make insect farming accessible and affordable for everyone. The discussion delves into the challenges and misconceptions within the BSF industry, particularly regarding market viability, pricing, and the importance of understanding customer needs. Yka emphasizes the need for a pragmatic approach to insect farming, focusing on low-cost solutions and the significance of knowledge and training for aspiring insect farmers. KEY TAKEAWAYS Accessibility in Insect Farming: Manor Insect aims to make black soldier fly (BSF) breeding accessible to everyone, focusing on low-cost and simple solutions. Pragmatic Approach to Business: The company emphasizes a pragmatic view of the BSF industry, recognizing the importance of understanding market dynamics and customer needs rather than getting caught up in sustainability hype. Challenges of Scaling: There are significant challenges in scaling BSF production, particularly in Europe, where regulations limit the use of waste as feed. Focus on Knowledge and Training: Manor Insect has shifted its focus from merely selling technology to providing knowledge and mentoring for potential insect farmers. BEST MOMENTS "We looked at it very pragmatically as a technology, as a tool, and then a tool to means to an end." - Yka "The only thing you care is that how to make this production cheaper." - Yka "There's a lot of bullshit figures floating around in terms of what you can actually make from it." - Clayton "We need to be true competitors... this is the most uncomfortable area for me." - Yka HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

Clayton interviews Ben Penrose, a seasoned expert in the pet industry with extensive experience in both supply and buying roles. Ben shares insights from his time as the General Manager and Head of Buying at Fetch.co.uk, discussing the complexities of navigating the corporate buying process. He emphasizes the importance of preparation, understanding unique selling points (USPs), and the dynamics of negotiations with corporate buyers. KEY TAKEAWAYS Understanding the Buying Process: It's crucial for suppliers to demystify the buying process by understanding the busy nature of corporate buyers. Preparation is Key: Suppliers should come prepared with a solid understanding of their unique selling propositions (USPs), pricing, and market opportunities. Effective Communication: When presenting to buyers, it's beneficial to start with the price and profitability upfront, followed by the product's USPs. Building Relationships: Establishing trust and rapport with buyers is essential. Utilizing Trade Shows: Trade shows are an effective platform for suppliers to connect with buyers. BEST MOMENTS "Buyers are so, so busy... you've got to deal with a supplier and you've got so many stakeholders in your business." - Ben "I think there's a lot of smaller brands who... once they get into a deal with a corporate, they're not used to clawbacks, marketing budgets." - Clayton "If you come in cold on a potential customer... it might be just that you came in the inbox and you went out the inbox." - Ben "If you think... do not offer them your best, best price. Give them a price that makes sense because they're going to take the best, best price." - Clayton "Start with your price up front... let's have a proper conversation here." - Ben HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors

In this episode of Pet Business Disruptors, Beverly Cuddy, the esteemed editor of Dogs Today, shares her extensive experience in the dog world, discussing her journey from working at the Kennel Club to advocating for animal welfare. The conversation delves into the complexities of dog breeding, the challenges faced by responsible breeders, and the impact of legislation like the Dangerous Dogs Act. Beverly highlights the importance of understanding dog behaviour and the need for better regulation in the pet industry, particularly concerning dog training and breeding practices. The episode also touches on the emotional and financial challenges pet owners face when dealing with health issues in their dogs, emphasizing the need for quality of life over mere longevity. With a blend of personal anecdotes and industry insights, this episode offers a thoughtful exploration of the evolving landscape of pet ownership and welfare. KEY TAKEAWAYS Long-standing Involvement in Dog Welfare: Beverly Cuddy has been deeply involved in the dog world since 1990, advocating for various issues such as stopping puppy sales in pet shops and campaigning against harmful legislation like the Dangerous Dogs Act. Challenges in Dog Breeding: The current breeding landscape is complicated by regulations that often hinder responsible breeders while allowing less scrupulous breeders to thrive. Lack of Regulation in Dog Services: The dog training and behaviour industry lacks standardisation and regulation, making it difficult for pet owners to identify qualified professionals. Impact of Popularity on Dog Breeds: Trends in dog ownership can lead to welfare issues, as seen with breeds that become fashionable. Quality of Life vs. Quantity of Life: When it comes to veterinary care, the focus should be on the quality of life for pets rather than just extending their lifespan. BEST MOMENTS "If there's a crisis in the dog world, I'm usually there with a petition." - Beverly "We need to lobby government to really change so much legislation." - Beverly "The public has no idea whether they qualify." - Clayton "Every time there's a dog in a film, it's an unusual breed... puppy farmers go on to mass production." - Beverly "Quality of life is... more important than quantity." - Clayton HOST BIO Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few. Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica). As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals. https://www.linkedin.com/in/clayton-payne-a6772244/ https://www.tiktok.com/@petbusinessdisruptors https://www.youtube.com/@PetBusinessDisruptors