228: Trade Show Content Strategy: What to Capture Before, During, and After Global Pet Expo
Global Pet Expo is just days away - and if you're investing the time and money to be there, you need a content creation plan.
Pet Boss® Podcast with Candace
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Show Notes
Global Pet Expo is just days away - and if you're investing the time and money to be there, you need a content creation plan.
This episode brings a brand new team member Morgan Seabloom (Marketing & Operations Coordinator for Dante and Dory's) alongside Candace to share their pre-show prep checklist and 5 content buckets to help you capture everything worth capturing!
Because trade shows aren't just about placing orders. They're content creation gold.
They share:
🙌 How to prep your phone before the show and the camera settings to turn on NOW
🙌 Why you should schedule a Facebook Live ahead of time
🙌 The 5 content buckets every pet business should be using
🙌 And Morgan's special tip around what to do with “bad footage”
Plus an invitation to Candace's birthday bash at ArtVark Pet Products booth #1462 on Thursday at 3pm Eastern (cake cutting at 4pm - mimosas, goodie bags, and spoiling included)!
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