224: 2,000 emails: Zero Campaigns. Here’s What I’m Doing About It
Well, Candace sure hopes not - because she's been sitting on over 2,000 customer emails from Dante and Dory's for the last 5 months and has done absolutely nothing with them.
Pet Boss® Podcast with Candace
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Show Notes
Is email marketing dead?
Well, Candace sure hopes not - because she's been sitting on over 2,000 customer emails from Dante and Dory's for the last 5 months and has done absolutely nothing with them.
And as a business coach who sends emails like a well-oiled machine at Pet Boss Nation, that admission is a little uncomfortable to make.
But here's the truth: email marketing still delivers an average ROI of $36-$42 for every $1 invested. And 60% of consumers say email influences their purchasing decisions.
So it's time to stop treating it like it's dead.
In this episode, Candace shares the exact 5-email framework she's implementing at Dante and Dory's - so you can take action too!
She shares:
🙌 Why email marketing is NOT dead (it's just neglected and underutilized)
🙌 The 2025 stats that prove email is still the #1 customer retention tool
🙌 Why you OWN your email list (but you don't own Instagram, Facebook, or TikTok)
🙌 The KPIs she'll be tracking
Plus the reframe you need: If you're already collecting emails, already paying for software, and already working hard to get traffic - NOT using email consistently is leaving money on the table.
This is a slow season. There's no risk. Candace is taking it. Will you?
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