Pet Acoustics: We're All Ears!

Welcome to We’re All Ears, where we explore the science of sound, the emotional lives of animals, and how hearing health is transforming the way we care for pets.I’m Janet Marlow, founder of Pet Acoustics and Certified Sound Behaviorist™—and today’s episode is about something very close to my heart…Not just what pets hear…But how you can turn that understanding into a meaningful career path.We are at a turning point in animal care.For decades, we’ve focused on nutrition, mobility, and behavior—but we’ve overlooked one of the most powerful influences on an animal’s well-being…Sound.Hearing is the first sense animals rely on to interpret their environment. It shapes their stress levels, their behavior, their safety—and their emotional health.And yet…Until now, there has been no formal pathway for professionals to truly understand and apply this knowledge in a clinical or everyday setting.That’s exactly why I created the Certified Sound Behaviorist™ program. https://www.petacoustics.com/certified-sound-behaviorist

Welcome to We’re All Ears. I’m Janet Marlow, sound behaviorist, composer, and founder of Pet Acoustics and today we’re talking about something that makes dog parents smile immediately:The quiet, beautiful, slightly quirky things… that only dog parents truly understand.If you know, you know.Only a dog parent understands that you can identify your dog by the sound of their walk.The rhythm of their nails on hardwood. The soft shuffle on carpet. The excited gallop when you open the treat jar.You don’t even have to look up. You know whether it’s curiosity, play, or “I need to go out” just by the tempo. And here’s the deeper layer: Dogs are listening to us just as closely.They know our car engine. Our sighs. The difference between our “It’s okay” and our “It’s time.”Sound is relationship.

Welcome to We’re All Ears.Today’s episode is dedicated to a very special group of people…People who have lint rollers in every room.People who’ve accepted that black clothing is now a memory. People who say things like, “I can’t move, the cat is sleeping on me.” This episode is for cat owners.Because there are things only cat owners understand.

One of the most meaningful shifts happening right now in animal care is the recognition that sound is not just something animals hear—it is something their nervous system uses to regulate their body and behavior.For decades, veterinarians have observed changes in animals that could not always be explained by physical examination alone. Animals who appeared physically healthy, yet were vigilant. Animals who struggled to settle in clinical environments. Animals whose behavior shifted depending on their environment.What we now understand is that sound is one of the primary biological signals influencing the nervous system.And veterinarians are beginning to see this clearly.

Hello and welcome to We’re All Ears.I’m Janet Marlow—and today’s episode is especially for the veterinarians, technicians, practice owners, and mobile clinicians who are asking one very real question right now:How do we scale our veterinary services… without burning out our teams or compromising care? Today, I want to share how clinics are using sound therapy and hearing health—through Pet Acoustics Inc.—as a practical, workflow-friendly way to grow. Not as a “nice extra.” But as real clinical infrastructure.Why scaling today looks different When most people hear the word scale, they think:More rooms. More appointments. More staff.But in real clinics, the biggest barrier to growth isn’t space.It’s stress.Stress in the patient. Stress in the room. Stress in the team.An anxious animal slows everything down: handling takes longer, more people are needed in the room, safety risks increase, and emotionally… it’s exhausting.

Hello and welcome to We’re All Ears.I’m Janet Marlow—and today… we’re having a little fun.Because I get asked one question more than almost anything else:“Okay Janet… but when should I actually use sound therapy?”And my answer is always the same:More often than you think.So today’s episode is all about how to use sound therapy in as many real-life pet moments as possible— big moments, small moments, messy moments, adorable moments… and yes—sometimes very chaotic ones.We’re going to keep this simple.If your pet has ears… this episode is for you.And just so you know— you can use Pet Acoustics sound therapy anywhere, anytime.You can download Pet Acoustics+ on any device from the App Store or Google Play, and start listening right away with a subscription.Or—if you love a simple, ready-to-go solution—you can use one of our pre-loaded Pet Acoustics speakers, available at petacoustics.com/shop.So whether you’re at home, on the road, at the groomer, in a clinic, or curled up on the couch with your best friend…Let’s talk about how sound therapy fits into real life— the beautiful, unpredictable life you share with your pet.Let’s listen in.

Welcome to "We're All Ears!". I'm Janet Marlow, Founder of Pet Acoustics.Horses are born listening. As prey animals, their survival has always depended on detecting sound before danger appears. Long before a horse reacts with movement, their nervous system has already scanned the environment acoustically.A distant footstep.The creak of a gate.Wind moving through trees.These aren’t background noises to a horse. They are signals—each one quietly asking:Is this safe? Should I stay? Or should I go?