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How NOT to Brief the Public After a Disaster | S4Ep8
Season 4 · Episode 8

How NOT to Brief the Public After a Disaster | S4Ep8

In this episode, How NOT to Brief the Public After a Disaster, I’ll share insight from my time on an All-Hazards Incident Management Team (AHIMT) on what not to do when briefing the public and press after a critical incident and proposed solutions to i...

People, Process, Progress: Leadership from Critical Care to the Boardroom

January 5, 202515m 3s

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Show Notes

In this episode, How NOT to Brief the Public After a Disaster, I’ll share insight from my time on an All-Hazards Incident Management Team (AHIMT) on what not to do when briefing the public and press after a critical incident and proposed solutions to improve crisis communication in the future.


Lessons learned:

  • Not overcrowding the room
  • Not using basic manners
  • Not being honest with the public
  • Not letting Operations speak
  • Not briefing leaders ahead of time
  • Not showing a Unified Command presence


Godspeed y'all,


Kevin