Episode 482
11/22/16 The Customer Experience in Digital Disruption
November 22, 201614m 58s
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Show Notes
Mohan Sawhney, professor of technology, Kellogg School of Management, Northwestern University, says when we talk about digital disruption, we get carried away with the technology. He says he takes a different view, and focuses on what it means for customers, saying it has to mean something for the customer experience.