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Show Notes
Donald Lee Sheppard CEO of Sheppard Properties and author of The Dividends of Decency says ethics is what you do when no one is looking, and the same thing with integrity. He explains that there isn't any shortcut to it and you will always get caught because you can't fake honesty and integrity. Having values is a powerful business tool, because it focuses on achieving success, and it is not something you can learn. He says successful leaders understand that the primary goal of any organization is not profit. Successful leaders know who the most important parties in their life are: customers, employees or associates, and then vendors and outside parties who support an organization.