TWO-WAY OR THE HIGHWAY: Integrating Authenticity and Transparency in Selling with Brent Keltner, Part 1

AUTHENTIC AND TRANSPARENT, THE TWO-WAY STREET OF SUCCESS A lot of sellers have the tendency to be pushy and care only about their product and company whenever they get the chance to talk. In this episode, Jordan welcomes Brent Keltner, President of Winalytics LLC, and will be discussing his research method of learning about buyers and how authenticity and transparency come into play in the selling process. Find out more in this latest episode of Peak Performance Selling. PEAK PERFORMANCE HIGHLIGHTS: BRENT: WHAT AUTHENTICITY IS “To me, authenticity isn't a nice guy, or I'm gonna bend over like a nice gal, I'm gonna bend over do anything you ask. It's more about, there are two sides to this conversation, and the more I am anchored on what you care about, not my product, but what you care about, and whether I can make a match, and whether we can make a match together, that's authenticity.” JORDAN: TRANSPARENCY THROUGH MUTUALLY BENEFICIAL RELATIONSHIPS “Sales was so one-sided in the past, it was all about the seller, it was all about the company and what they're trying to sell, and as we move to this more mutually beneficial relationship and engagement that gets created, we can show up and be a little bit more transparent as a seller.” JORDAN: IT’S A TWO-WAY A STREET “It's a two-way street, not everybody's a good fit and the sooner you figure that out, the better. ” You can connect with Brent and check out his work in the links below: Brent Keltner | Winalytics.com If you’re listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback. Jordan Benjamin | MyCoreOs.com | Podcast | Email | Twitter

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