PLAY PODCASTS
Sell Without Selling Out with Andy Paul
Episode 78

Sell Without Selling Out with Andy Paul

In this episode of the Peak Performance Selling podcast, Jordan talks to Andy Paul, host of the Sales Enablement with Andy Paul Podcast and author of the upcoming book Sell Without Selling Out. Andy reflects on the fact that the principles of selling are largely unchanged throughout history. People buy from people, so investing in good relationships will always be crucial, whether as a buyer buying based on return on time and attention, or as a seller trying to distinguish from other sellers. So helping others get what they want and being transparent about its mutual benefits will always be a win-win situation.

Peak Performance Selling · Peak Performance Selling Podcast, Jordan Benjamin

January 26, 202250m 3s

Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Original episode page

Show Notes

HIGHLIGHTS

  • Understanding early that sales is a people business
  • Decisions are made based on return on time and attention
  • Givers, takers, and matchers: How to sell to different people
  • The principles of selling are largely unchanged throughout history
  • Close the perception gap of coaching between managers and sellers

QUOTES

Andy: "If you think it's purely about the process, you think it's just about what you're executing in your playbook, and you think this interaction doesn't matter, this relationship doesn't matter, then you're fooling yourself."

Andy: "If you're approaching your customer and saying, my job here is help you get what's most important to you, and if I can help you get what's most important to you, I'll get what's important to me. And as long as you're transparent about that, that's what people want."

Andy: "People calculate a return on the time they invest in you. If you're a seller and you wonder if somebody started ghosts, there could be multiple reasons, but the first reason, generally is they made the decision, you're just not worth their time."

You can learn more about Andy and preorder his book in the links below.

If you’re listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.

Topics

andy pauljordan benjaminsalesentrepreneursales tipspeak performance selling podcastsales leaderbusiness leader
← All episodes of Peak Performance Selling