How to Solve a Problem Your Customers Don’t Know They Have with Mark Ridley
Payments Innovation · Currencycloud
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Show Notes
Your product has one purpose…
Solving a customer’s problem.
But what do you do when they don’t even know they have a problem?
That’s a challenge Mark Ridley, Co-Founder & Managing Director at Green Shoots FX, tackled in starting his FX company.
He joins the show today to share the lessons he’s learned in launching Green Shoots.
We discuss:
- How to educate your customers
- How to enter a crowded market
- What to do about your customers’ other problems
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Until next time!
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