Season 9 · Episode 16
Production with purpose: leading a brand built to last with Jim McEvoy
Pave It Black: The Official Podcast of NAPA · National Asphalt Pavement Association
August 5, 202535m 23s
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Show Notes
In the final episode of Pave It Black, Jim McEvoy, President & CEO of Wirtgen America, shares why a deep knowledge of how your products, teams, and services come together is critical to staying true to your company’s vision and brand promise. From integrating multiple brands under one umbrella to leading innovation in roadbuilding equipment, Jim explains how aligning every step of the process with a clear purpose drives long-term success. We discuss the importance of visibility at industry tradeshows, and how a strong brand is built through service and strategy. Tune in to the season finale for insights that will sharpen your leadership mindset. Episode sponsored by Wirtgen Group.
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