What’s a Fractional CMO (And Why You Need One)
PatientX Pulse · Michael Winkleman
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Show Notes
In this episode, we dive into the unique challenges healthcare marketers face from the perspective of a Fractional CMO, featuring industry expert Michael Winkleman. We'll uncover the true role of a Fractional CMO and how they bring a fresh, strategic approach to solving issues like patient acquisition, lead referrals, and branding struggles.
From offering specialized expertise in healthcare marketing to improving departmental communication, tune in for an insightful conversation on how a Fractional CMO can help healthcare organizations navigate and overcome their biggest marketing hurdles.